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 18/02/2013 (English) 
RATIONALIST INTERNATIONAL BULLETIN
www.rationalistinternational.net


      Japan - South Africa – India       Evolution of a patriotic new avatar of 
superstition
  
 
Sanal Edamaruku 
  
Tiranga Bangle is the name of a new product on the great Indian superstition 
bazaar. This copper bracelet promises to relieve you from pain, cure a range of 
illnesses including gout and arthritis, protect you from the damaging influence 
of radioactivity and boost your energy, strength and vitality. Such claims are 
nothing very special in a country where scores of lucky charms, miraculous 
pendants, protective amulets, healing crystals and holy oils are out to lure 
the gullible and the fearful. But this is a slightly different story. And it is 
alarming. 

  
  
 
  
This wondrous product does not come in the usual transcendental wrapping. No 
mantra tantra business. The gentlemen who make a pitch for it are well 
educated, suave and sophisticated Congress politicians, widely respected for 
their modern, liberal and socially responsible approach. The head of the bangle 
business, Naveen Jindal, studied management at Dallas, USA. He is one of the 
country’s richest industrialists and a member of the Indian Parliament. For the 
high profile inauguration in January, Jindal was joined by Shashi Tharoor, once 
Under Secretary General of the UN and currently serving as Minister of State 
for Human Resource Development. Tharoor is another Congress politician 
cultivating a modern man of the world image. 
  
 
                                                  Minister Shashi Tharoor and 
MP Naveen Jindal                                                     at the at 
the inauguration of the Tiranga Bangle (photo: OUTLOOK) 
  
Jindal presents the bangles’ beneficial effects as achievement of cutting edge 
science. They are energized with what he calls Tri-Vortex technology. But 
despite all its pseudo-scientific blahblah, it is as baseless as witchcraft and 
voodoo. In an interview that appeared in the magazine OUTLOOK, I reminded at 
the Indian Constitution containing the fundamental duty to develop and promote 
scientific temper. “If ministers promote magical charms, they have no right to 
remain in power. They should be booked under the Magical Remedies 
(Objectionable Advertisement) Act for not verifying the veracity of their 
claims”, OUTLOOK quotes me. Tharoor reacted quickly and distanced himself from 
the miracle claims. He only spoke about the good work of the Flag Foundation, 
Tharoor later clarified. 
  
Yes, that is the cue: Tiranga is the name of the Indian flag. The magic bangle 
has been launched and is now sold under the auspices of the Flag Foundation of 
India. That is an NGO founded by Jindal and his wife to promote the display of 
the national flag at every possible opportunity. They fought a successful court 
battle to get the flag code changed and won the right for every Indian to fly 
the banner on all days. Not too many people make use of this victory, but ever 
since the seventeen billion “Jindal Group” would show Indian colors in giant 
format. Patriotism pays in India. And now, Jindal and his NGO try to make 
Indians believe that wearing a bangle in flag’s name is a patriotic act. With 
the bracelet around your wrist you don’t just boost your personal health, you 
also do your bit to save the nation, as the bangle is designed to serve India’s 
‘oneness’ and unity. 
  
Patriotism is highly respected and widespread in India. Seen as a positive and 
constructive force to create unity in a country of great diversity, it is close 
to everybody’s heart.  It is not old fashioned, on the contrary. It is 
flourishing today among young and future oriented Indian achievers. In times of 
rapid developments and confusing globalism, they find stability and security in 
the pride to be Indian. 
  
Superstition, neatly dressed up as science and linked to patriotic feelings is 
an unscrupulous new business plan. It is aiming beyond the shrinking 
traditional circles of incense smelling psychopaths to delve into untapped 
markets with great future potential. To make it sustainable, customers are 
asked to register their bangle on the Flag Foundations website and get reminded 
when it needs to be recharged. 
  
As Indian as Jindals’ Tiranga campaign may look, it has international roots. 
The idea is imported from South Africa, where the energized copper bracelet is 
selling as “46664 bangle” like hot cake since years. It is sold by one Dr. 
Anton Ungerer, who popularized his business by advertising that its proceeds 
were to benefit the Nelson Mandela Fund. 
  
Jindal refers to Ungerer’s elaborate scientific research on the Tri-Vortex 
technique that is described like this: In an electrical chamber, a powerful 
field of complex energy is generated “including properties of sound, light and 
geometry”. Within 24 hours, it creates “flowing molecule structures” in the 
copper bangles (or in anything else that you put in the chamber, like wood, 
food or water). By way of “biomimicry”, the energized items improve the 
“cellular coherence” and the flow of energy in plants, cows and humans, causing 
all kinds of beneficial effects. Sounds great, but is unfortunately only 
pseudo-scientific blahblah. Renowned scientists have dismissed such claims, and 
neither Jindal nor Anton Ungerer could so far present any evidence or 
independent scientific research supporting them. In South Africa, a respected 
consumer rights organization stood up against Ungerer. Meantime, the 
Advertising Standards Association of the
 country has ordered his company to withdraw their “unsubstantiated claims”.   
  
Ungerer did not invent the Tri-Vortex technique. He took it from Japan. The 
murky source of it all seems to be the work of one Dr. Mararo Emoto, who 
specialized on energizing water. Emoto presented his sensational “scientific” 
findings in 2003 – and was immediately challenged by James Randy. Randy offered 
him one million dollar if he could reproduce his claimed results in a 
controlled double blind test. Emoto was not ready to accept. 
  
Marato Emoto’s claim he could create healing water by transforming molecule 
structures and energy flows is far older than his Tri-Vortex technique. Before 
2003, he used to propagate simpler methods: meditation and prayer. Or he would 
affix scrips with magic words on water tanks. Jindal’s Tiranga Bangle has come 
a long way!  
  
  
  
  
Rationalist International requests you to act now: 
Support Sanal Edamaruku and his outstanding work for Rationalism 
  
Sanal Edamaruku, president of Rationalist International, lives in Finland since 
June 2012, from where he is fighting the blasphemy cases launched against him 
in India by religious zealots backed by the Roman Catholic Church. This case, 
based on a draconian law from colonial times, is posing a threat to Sanal’s 
freedom and even to his life, as we got confidential information about a plot 
to attack him if arrested. Sanal is in constant contact with his rationalist 
colleagues in India and elsewhere and guides and monitors the activities.

During the six months of his exile, Sanal has inspired rationalists, humanists, 
skeptics, secularists, freethinkers and atheists in many European countries, 
among them Finland, Poland, Spain, Sweden, Denmark, Germany, Ireland and the 
UK, where he held public lectures and met with writers, artists, politicians 
and leaders of various organizations. Lecture tours to several other countries 
are in the pipeline. In the coming months Sanal plans to travel to USA, South 
America, Australia and some Asian countries.

We request you to support Sanal Edamaruku and his outstanding work for 
Rationalism by sending a contribution. To send your donation, click this link: 
  
 
  
  

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*Copyright © *2013 Rationalist International. It is permitted to
reproduce, publish, post or forward articles and reports from this
Bulletin with acknowledgement and link to our website: 
www.rationalistinternational.net
.
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RATIONALIST INTERNATIONAL 
  
President: 
Sanal Edamaruku 
  
Honorary Associates: 
Dr. Pieter Admiraal (The Netherlands), Prof. Mike Archer (Australia), Katsuaki 
Asai (Japan), Jocelyn Bézecourt (France), Prof. Colin Blakemore (UK), Sir 
Hermann Bondi (1919 - 2005, UK), Prof. Vern Bullough (1928 – 2006, USA), Dr. 
Bill Cooke (New Zealand), Dr. Helena Cronin (UK), Joseph Edamaruku (1934 - 
2006, India), Prof. Richard Dawkins (UK), Jan Loeb Eisler (USA), Pekka Elo 
(Finland), Prof. Antony Flew (1923 – 2010, UK), Tom Flynn (USA), Jim Herrick 
(UK), Christopher Hitchens (1949 – 2011, USA), Ellen Johnson (USA), Malgorzata 
Koraszewska (Poland), Andrzaj Koraszewski (Poland), Prof. Paul Kurtz (1925 - 
2012, USA), Lavanam (India), Dr. Richard Leakey (Kenya), Dr. Henry Morgentaler 
(Canada), Maryam Namazie (Iran), Dr. Taslima Nasreen (Bangladesh), Steinar 
Nilsen (Norway), Prof. Jean-Claude Pecker (France), James Randi (USA), Prof. 
Ajoy Roy (Bangladesh), Dr. Younus Shaikh (Pakistan), Dr. G N Jyoti Shankar 
(1940 - 2000, USA), Barbara Smoker
 (UK), Richard Stallman (USA), Prof. Rob Tielman (The Netherlands), David Tribe 
(Australien), K Veeramani (India), Bary Williams (Australia), Prof. Richard 
Wiseman (UK) and Prof. Lewis Wolpert (UK)


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