[That obviously shows lower voter enthusiasm, understandably
reflective of disillusionment.
One has to keep in mind the "charismatic" Prime Minister reportedly
addressed 27 rallies in Maharashtra, a record of sorts for a Prime
Minister in office for an assembly poll.
Modi has also tweeted urging the people, and the youth in particular,
to come out and vote. (See:
<https://twitter.com/narendramodi/status/522207898114330624> and also
<http://www.firstpost.com/politics/assembly-elections-live-pm-modi-tweets-cm-hooda-plays-badminton-1757075.html>.
This time in Maharashtra, the BJP was way way ahead of other parties
in ad spend.
So, the corporate lobby is keenly looking forward to a high return on
investment: 
<http://in.reuters.com/article/2014/10/15/maharashtra-election-modi-haryana-idINKCN0I40OC20141015>.]

http://www.hindustantimes.com/specials/coverage/assembly-elections-2014/assemblyelections2014-topstory/live-maharashtra-haryana-go-to-polls-today-all-eyes-on-bjp/sp-article10-1275451.aspx

Assembly elections live: Low turnout so far; 16% voting in
Maharashtra, 29.6% in Haryana
HT Correspondent, Hindustan Times  New Delhi, October 15, 2014
First Published: 06:42 IST(15/10/2014) | Last Updated: 12:45 IST(15/10/2014)

Voting was yet to pick up in Maharashtra and Haryana even after five
hours, with the turnout low especially in urban areas.
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Peace Is Doable

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