[These days we're having multiple full page government advertisements
on a single day in a single paper with Modi's lightly bearded benignly
smiling face, quite in stark contrast with his news photos, covering
almost half of the spaces.

The SC order doesn't prohibit that as the President, Chief Justice and
the PM are (rather strangely?) exempted.
Even then it is some moral setback.]

I/II.
http://indiatoday.intoday.in/video/government-advertisements-photos-prime-minister-president-cji-chief-justice-supreme-court/1/437762.html

[Video]

SC bans photos of political leaders in public advertisements

The Supreme Court on Wednesday prohibited the use of photographs of
political leaders, including ministers, in print advertisements issued
by the government and its agencies, saying it leads to the promotion
of personality cult.

Headlines Today | May 13, 2015

II.
http://www.ndtv.com/india-news/supreme-court-says-only-politician-who-can-feature-in-government-ads-is-pm-762680

Only PM, President, Chief Justice Can Feature in Government Ads, Says
Supreme Court
All India | Reported by A Vaidyanathan, Edited by Amit Chaturvedi
(With inputs from agencies) | Updated: May 13, 2015 12:04 IST

All India | Reported by A Vaidyanathan, Edited by Amit Chaturvedi
(With inputs from agencies) | Updated: May 13, 2015 12:04 IST

The verdict applies to the frequent ads that are placed by central and
state governments

NEW DELHI:  The Supreme Court has banned the use of photos of any
politicians other than the Prime Minister in print ads placed by the
government. The top court allowed the use of images of the President
and the Chief Justice of India, but said, "Even these three
personalities will have to approve whether their photos will be
there."

The verdict applies to the frequent ads that are placed by the centre
and state governments to publicise schemes.

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"Photos have the potential of developing personality cult," said the
top court, exempting photos of deceased leaders from its new rules.

Today's ruling means that Chief Ministers and Governors cannot feature
in government ads. The top court has also appointed a committee of
three members to ensure that the new guidelines are not violated.
"Advertisement materials should be objective and not directed at
promoting political interests of ruling party," the judges said.

In February, the Centre had argued in court that the Supreme Court
should not interfere with how the government communicates with the
public. It also said that the court was in danger of "pre-censorship".

Today's verdict was based on petitions filed by NGOs including one
headed by lawyer-activist Prashant Bhushan, seeking rules to  protect
taxpayer's money from being spent on gaining political mileage.

In recent years, acting on Mr Bhushan's petition, the Supreme Court
has cautioned the government to curb excessive spending on publicising
its schemes as well as glorifying political leaders with ads placed to
mark their birth and death anniversaries.

In February, however, Attorney General Mukul Rohatgi argued, "These
are matters which should be left to the government and are outside the
purview of the courts. The government communicates to the public at
large through these advertisements on policy and other matters," the
Attorney General said, adding that all expenses of the Centre are
accounted for with the national auditor CAG.Story First Published: May
13, 2015 11:10 IST
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