http://readersupportednews.org/news-section2/318-66/34105-wheres-bernie-media-ignores-sanders-though-hes-more-popular-than-trump

Sen. Bernie Sanders drew a large crowd when he launched his campaign
last month in Burlington, Vt. (photo: Andy Duback/AP)

Where's Bernie? Media Ignores Sanders Though He's More Popular Than Trump
By Zaid Jilani, The Intercept
17 December 15

he headlines about Donald Trump hitting new highs in national polls
are tremendously deceptive, as they only measure his support among
self-declared Republican primary voters, a small subset of the nation
as a whole.

For example, in the recent NBC/Wall Street Journal poll, Trump was the
first choice of 27 percent of the Republican voters who responded.
Given the weighted samples in this poll (38 percent identify as
Republican or leaning Republican) this translates into Trump capturing
the support of about 11 percent of American voters in total.

In the same poll, 37 percent of Democratic voters supported Democratic
contender Bernie Sanders. Given the weighted samples (43 percent
identify as Democrat or leaning Democrat) that translates into roughly
16 percent of all American voters.

Additionally, in a recent Quinnipiac poll, Sanders beat Trump in a
head-to-head matchup — by an even larger margin than Hillary Clinton
did.

But in terms of coverage by the mainstream media, Trump is besting
Sanders 23 to 1, by some estimates.

Some of this can be explained by the fact that Trump is the GOP
frontrunner, and Sanders has consistently run second to Clinton. But
it’s also partly because of what a spectacle Trump has made of himself
— and because the media has consistently treated Sanders as a marginal
candidate.

The Intercept searched Nexis’ database of transcripts for news shows
on CNN, MSNBC, ABC, CBS, and NBC from the past 30 days, looking for
mentions of Trump or Sanders in the headline or opening paragraph.
Nexis doesn’t collect everything, so the results are not reliable for
absolute measurements, but they do allow for comparisons. There were
20 hits for Sanders; 690 for Trump.

Here’s what the transcript of mentions of Sanders looks like. Scroll
through yourself.

Here’s the transcript of mentions of Trump. Scroll through, but maybe
grab a snack first if you want to read all of the coverage; it will
take you a while.

We also did a Nexis search focused on two major newspaper websites:
The New York Times and the Washington Post. We looked exclusively at
headlines over the past month, finding 22 Sanders headlines in the
Times and 64 in the Post. Trump, by comparison, had 145 headline
mentions in the Times and 535 mentions in the Post.

Additionally, Google Trends provides some insight into this
phenomenon. We did a search of news headlines for both Sanders and
Trump over the past month. On an average day, the ratio of
Trump-to-Sanders mentions was 29-to-3. On December 9, in the wake of
Trump’s call to block Muslims from entering the U.S., the ration was
100-to-5.

[Graph]
Google Trends covering Donald Trump and Bernie Sanders. (photo: The Intercept)

Media executives view Trump’s outrageous antics as good for their
bottom line. “Go Donald! Keep getting out there!” Les Moonves, the
chief executive of CBS, cheered at a recent investor presentation.
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Peace Is Doable

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