[Pretty much unsettling.]

http://blogs.timesofindia.indiatimes.com/On-the-bounce/punjabs-post-truth-politics-in-faking-it-for-political-effect-appeals-for-votes-in-punjab-have-surpassed-chicanery-in-america/

Punjab’s Post-Truth Politics: In faking it for political effect,
appeals for votes in Punjab have surpassed chicanery in America

February 9, 2017, 2:00 AM IST
Robin David in On the bounce | Edit Page

Wouldn’t it be just ‘huuuge’ to know what President Donald Trump
thinks of Shiromani Akali Dal’s manifesto promise of acquiring one
lakh acres of land in foreign countries, including the US, and settle
Punjabi farmers there? At a time when the American president is
threatening to shut out almost all immigration, Punjabi farmers will
simply saunter through LaGuardia, do some bhangra on the Golden Gate
Bridge, drink some lassi-shassi in front of the White House and grow
wheat next to Mount Rushmore!

If you thought that only American politics was a reflection of the
post-truth world we are living in, think again. The entire campaign
for the Punjab assembly election was a messy collection of emotional
appeals and unrealistic promises. In fact, just before Punjabis voted
on February 4, a concerted attempt was made to spread fake news,
clearly establishing that we are as much post-truth as in America.

Shiromani Akali Dal doesn’t have a monopoly on making ‘huuuge’
promises. Besides, making outlandish promises is not even new to
Indian politics. But some of the campaign pledges this time are so far
away from logic that it is shocking.

For instance, both Congress and AAP have promised to end the narcotics
menace in Punjab within one month of coming to power. The US couldn’t
end the problem in 50 years despite running a sustained war on drugs
with the resources of the most powerful country in the world. But
Congress and AAP are dead certain they can end the menace in 30 days
flat. The details of how they will do it are as hazy as a drug-filled
high.

Thankfully, we already have a pretty long fence along the Pakistan
border or both parties would have run a campaign to build a wall there
and have Pakistan pay for it!
In March last year, three months before ‘Udta Punjab’ was released,
then President Barack Obama had told the National Prescription Drug
Abuse Heroin Summit in Atlanta that it was time to stop looking at
addiction through the lens of criminal justice. He wanted the focus to
shift to reducing demand and providing treatment.

In Punjab, however, Arvind Kejriwal is making recorded phone calls to
voters telling them that to end the drug menace quickly, his first
step would be to jail a few politicians. It is ridiculous to think
that jailing someone would end Punjab’s drug problem when you consider
that All India Institute of Medical Sciences (AIIMS) Delhi’s survey
last year had estimated that in a population of around 2.77 crore
people, Punjab had an estimated 1.23 lakh heroin-dependent people.

These are, of course, facts. But in the age of post-truth, facts don’t
matter. Feelings do. So, finger pointing is more effective than
building political consensus to end a menace that has the capacity to
destroy an entire generation.

To ensure that all the characteristics of post-truth politics were
played out in Punjab, attempts were also made at spreading fake news.
Just before votes were cast, a letter ostensibly written in Hindi by
AAP’s Punjab affairs in-charge Sanjay Singh was circulated on social
media. Written on the official AAP letterhead, it asked Kejriwal to
start maintaining a distance from the Punjab campaign just in case the
party loses, as Congress’s popularity was growing.

Singh categorically denied writing any such letter. By evening,
another fake letter was doing the social media rounds. Making almost
the same argument in English, it had Prashant Kishor writing to Sonia
Gandhi asking her to stay away from Punjab. Both letters have now
reached the Election Commission.

And that wasn’t all. A colour-coded map, allegedly prepared by Punjab
police’s intelligence wing, was the hottest forward on WhatsApp a week
before polling. It gave a massive majority to one of the opposition
parties. It is extremely unusual for intelligence officers to give out
such maps with their official stamp, making many wonder if it was yet
another attempt at fakery.

Then on February 3, another fake letter was circulated. This time it
was on the letterhead of the highest temporal seat of Sikhism – the
Akal Takht – asking people not to vote for Akali Dal for taking
support of Dera Sacha Sauda in Sirsa. It was quickly refuted by both
the high priests and Akali Dal leaders.

It is now clear that political parties and their supporters have
mastered the social media and know exactly how to let loose a balloon
with nothing but gas to get people chattering on a particular issue or
subject. You can project patent lies and half-truths as absolute truth
and there will be enough people to believe in it just because it went
viral. Viral trumps veracity (the pun is intended).

By the time people realise that what they gulped down was fake, they
will be in no position to regurgitate it. And by then a mood, a
sentiment, a perception will be created and veracity will no longer be
relevant.

You can crib about fake news and false promises, but we have created
the sentiment we need ahead of a crucial election – that seems to be
the strategy. Facts can wait, feelings can’t.

-- 
Peace Is Doable

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