[Strutting in a Rs. 10 lakh (?) golden Namabali suit in the close
proximity of the then US President Barack Obama, was closely followed
by the near-complete wash out in Delhi assembly election.
The persistent, but eventually abandoned, attempts to scrap the land
acqusition act to favour the state and the money-bags came the
resounding defeat in Bihar. (Of course, there was a Mahagathbandhan.)

The astute politician that Modi is, triggered a change of tack -
limited in substance but powerful in terms of propaganda blitz.
The symbolic milestone being the much riled demonetisation.
That put across a pro-poor, anti-rich and anti-corrupt image of Modi -
sort of a new, refurbished Modi, pretty much effectively.
Quite a few other measure have followed.
Loan waiver for (a major section of) UP farmers is just one.

Simultaneously, going on the brutal attacks in the name of Gau Raksha
and Anti-Romeo brigades etc.

And the "Nationalist" edge is further sharpened in the aggressive
postures vis-a-vis Pakistan, and also China.
(The latest claim of "punitive strikes" across the LoC, award for
Major Gogoi and boycott of BRI forum in China are just three
illustrative examples.)]

I/II.
http://timesofindia.indiatimes.com/modi-government/news/three-years-of-modi-government-hindutva-and-pro-poor-message-corners-opposition/articleshow/58848189.cms

NDA@3: Hindutva and pro-poor message corner opposition

Subodh Ghildiyal | TNN | Updated: May 26, 2017, 08.17 AM IST

The opposition's elusive search for a coherent narrative to take on
BJP has defined Narendra Modi's three years in office — a desperation
that now appears to border on a crisis in the wake of the saffron
sweep of UP.

Modi's stint at the top started as an unprecedented blend of hardline
Hindutva and aspirations. The saffron helmsman has added a 'pro-poor'
plank to his outreach, further shrinking the space for rivals to
manoeuvre.

On NDA's three years in office, 'marginalisation of the opposition' is
the common refrain in conversations among politicians and
commentators. From the time its stars rose in mid-2014 to the high of
the UP results in March 2017, BJP has had its ups and downs.
The party followed up its Lok Sabha victory with a string of assembly
wins but stumbled at two challenges from imaginative rivals — Nitish
Kumar-Lalu Prasad in Bihar and Arvind Kejriwal in Delhi.

But just when Modi's appeal appeared to be losing its magical touch,
BJP won critical battles against Congress and capped it with massive
victories in UP and Uttarakhand.
Opposition leaders concede that post-UP, it is crisis time.
BJP bounced back from the Delhi and Bihar defeats by winning Assam on
its own in 2015. Its success in civic and local polls even on turfs
where it was not considered strong attests to Modi's appeal and
agenda.

The Assam and UP wins underscore that it has not been hurt by the
antipathy of Muslim voters — a worrying sign for rivals. The
opposition appears to be groping in the dark.
Leaders admit to the lack of a grand catchline around which a strategy
of campaigning and collecting votes can be woven. Most of all, the
opposition lack a mascot to match the man who has saturated the air
waves and the internet with his relentless campaign. Rahul Gandhi is
yet to demonstrate he can step up to the plate.

Under Modi, BJP has laid a multi-level trap for rivals. It has been
able to touch off a Hindutva polarisation, which in India's social
composition, can hand the party a big advantage. No amount of outrage
over communal violence or the over-aggressive street tactics of
saffron stormtroopers has made the party back down on its core
strategy of polarisation.

Even Modi's 'shamshan-kabristan' and Diwali-Ramzan themes during the
UP campaign were seen as an attempt to cater to base sentiment, an
indication of what lesser leaders countrywide would be doing. Here
again, the lessons for the opposition, which have often calculated
that majority-polarisation is more unlikely than
minority-consolidation, are sobering.

BJP's harsh campaign notes effectively tapped into resentment against
the 'appeasement' of Muslims. The saffron camp's success in using the
outrage over communalism and intolerance to polarise Hindus has
visibly killed the 'secular' camp's appetite for raising issues like
unrest in universities. When BJP last ruled the Centre with Atal
Bihari Vajpayee as PM, Congress and the opposition used their
credentials as the champion of the 'aam aadmi' to successfully block
BJP's rule that had come to be identified with the middle class and
the upper castes.

II.
http://timesofindia.indiatimes.com/modi-government/news/surge-of-nationalist-pride-with-a-polarising-edge/articleshow/58849964.cms

NDA@3: Surge of nationalist pride with a polarising edge

Rajeev Deshpande & Sidhartha | TNN | Updated: May 26, 2017, 07.57 AM

BJP has always played the "nationalism" card, but it has not been as
front-and centre as it is under the Narendra Modi-Amit Shah
dispensation. The Prime Minister's image as an unabashed Hindu
nationalist has given the political plank an intense edge.

This has coincided with larger socio-political trends beyond India's
shores -of a push-back against globalisation, rising protectionism,
and delegitimisation of institutions of global governance and the idea
of shared sovereignty -all of which have given the idea of nationalism
a new lease of life.

The swift embrace of the Supreme Court's order mandating the playing
of the national anthem in cinema halls attests to the momentum the
force has acquired in the public mind.
As in the US, the phenomenon is marked by a pronounced religious dimension.
BJP and RSS have made no bones of their ardent belief that Hindutva
has been the nation's dominant ethos and has defined it. But under a
powerful populist politician it has burst on the national stage, with
social media fuelling the process.

The publicised intent to turn India into a global power juxtaposed
with invocations of country's lost glory, premium on yoga and
Sanskrit, even Modi's visits to temples, have served to invest
nationalism with a saffron hue -a process strengthened by the
relentless hostility of Pakistan and the threat of Islamic terror.

This nationalist solidarity has a natural corollary in that it turns
opponents as well as sceptics into the "other" who need to be
confronted even as their politics and ideology make them BJP's
adversaries. This has sharpened the debate on what constitutes
nationalism with BJP's opponents vigorously contending that it is
leading India towards a culture of majoritarianism with cow
vigilantism best exemplify ing the alleged script.

The long silences of BJP leaders on the violence of gau rakshaks
signal complicity if not condonation of their acts, critics of the
party argue. It is not easy to evaluate if common sensibilities have
been coarsened by the divisive din over nationalism. This might be the
case as cow vigilantes do not seem to generate the level of outrage
that might be expected. The emotive and political connotations of cow
protection and beef taboos are strong, a point that "secular"
campaigners either do not comprehend or ignore.The reluctance of many
in opposition to condemn those who chant slogans calling for country's
dismemberment has provided ammunition for the political project
against `anti-national' liberals.

The nationalist theme is part of the Modi government's approach to
economic policy as well with programmes like Make in India and
Start-Up India.The theme, however, is more nuanced, stopping well
short of protectionism, leaving the Sangh's swadeshi activists
somewhat disgruntled.

The claims to economic revival are, nevertheless, strongly infused
with nationalist pride with Modi symbolising the resurgence of native
confidence and a belief in a better destiny. All this is read in a
diametrically opposite manner by political and ideological opponents
who see it as an attempt to "homogenise" Indian culture and
marginalise or subsume minority cultures.

The clash is sharpest between BJP and Muslims with issues such as the
ongoing legal and political debate over triple talaq typifying the
differences. The community feels singled out over beef bans and cow
vigilantism and is deeply suspicious of plots to undermine its
religious and cultural practices.The conservatism of Muslim elites and
combative acts of saffron foot soldiers have not helped matters.

So far, BJP and Modi appear to be winning the battle of perception
over nationalism marked by a lack of squeamishness in articulating
divisive themes that present an alternative to Nehruvian-Left
secularism.Whether this can deliver lasting political gains, enough to
give it an edge in the 2019 election, remains in the realms of
speculation.

Unapologetic nationalism, with its cruder manifestations, signals a
rage against the perceived elite sanitisation of public discourse. It
marks a new frontier in a political and ideological battle that is not
new but is becoming more bitterly contested.


-- 
Peace Is Doable

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