[Here's the trigger video clip, which the concerned Minister talked of in
the parliament. and which had called out the PM's bluff: <
https://www.facebook.com/Politicalissues2018/videos/645418945851341/?t=3>.

《As the narrative about the country progressing towards “achche din”
unfolded, it became an addiction for the news channels as well. To ensure
that this ‘high’ did not wear off, the Modi government created a 200-member
monitoring team which duly functioned under the additional director general
of the ministry, who reported directly to the minister concerned.

The 200-member monitoring team functioned at three levels: 150 members were
involved only in monitoring the channels; 25 members gave it the shape the
government wanted; and the remaining 25 reviewed the final content. Based
on this report, three officials of deputy secretary rank would prepare the
report to be sent to the I&B minister, through whom the officials at the
PMO would get activated and send their directives to the editors of the
news channels about what was to be done and how.

If an editor spoke about running a channel solely according to what was
newsworthy, then the officials at the ministry or the PMO would communicate
with the concerned proprietor. To keep the pressure intact, they would send
a file with the monitoring report, detailing how Prime Minister Modi’s
statements, ranging from his election promises of 2014 to his claims on
demonetisation, surgical strikes or GST could be shown again. Or how, in a
report on an ongoing scheme, the prime minister’s old claims could be
included. In fact, a dozen or so officials from the I&B ministry and the
PMo work at the first level to ensure that the narrative of the Modi
government’s successes is showcased in every manner possible. This is
followed by the advice of the I&B minister, which is more of an order and,
at the third level, there is the tone of the BJP with its many modulations.
...
All these machinations and yet they fell short of the desired result.
Purely because the impact on viewers of the reports being aired on the
channel were showing in improved TRP ratings; the presence or absence of
BJP leaders in the studio did not seem to matter a jot. It was in these
circumstances that the TRP report of July 5 and July 12 revealed that ABP
had become the second most watched Hindi channel of the country.

It is important to mention that it was in this period that one edition of
Masterstroke carried an exclusive report of the proposed thermal power
plant in Godda (Jharkhand) – a project in violation of all rules and
regulation, a project that is of the Adani group. For the first time, the
woes of farmers in the area were brought out through this exclusive report
– how Adani’s proximity to Prime Minister Modi had made the Jharkhand state
government change its regulations; how the farmers had been threatened that
if they did not part with their land for the power project, they would be
killed. One farmer said as much on camera: “An official of the Adani group
has issued a threat, if you do not part with your land we will be bury you
alive. When we wanted to lodge a complaint with the police, they said “It
is useless to complain. They are influential people, close to the prime
minister.” With the farmer was his wife, her face mirroring her terrible
grief.》]

https://thewire.in/media/punya-prasun-bajpai-abp-news-narendra-modi

Exclusive: Punya Prasun Bajpai Reveals the Story Behind His Exit From ABP
News
'From being told not to take Narendra Modi's name on my show or show his
image on any programme critical of the government to a sinister blacking
out of my show, Masterstroke, what happened was nothing short of
censorship.'

Exclusive: Punya Prasun Bajpai Reveals the Story Behind His Exit From ABP
News

Punya Prasun Bajpai

11 MINUTES AGO

This is a complete English translation of the exposé written by the former
ABP News anchor Punya Prasun Bajpai for The Wire Hindi about the
circumstances of his departure from the channel and the official diktats
which preceded it.

§

On July 14, 2018, the proprietor-cum-editor-in-chief of the national news
channel ABP, owned by the Ananda Bazaar Patrika Group, had a conversation
with me along these lines:

Proprietor: “Can you refrain from mentioning the name of Prime Minister
Modi [in your programme]? Mention the names of his ministers by all means;
point out anything amiss in a government policy if you want to, even name
the minister of the concerned ministry. Just don’t refer to Prime Minister
Modi anywhere.”

I replied: But when Prime Minister Modi himself announces every government
scheme, involves himself in the work of every ministry; and when every
minister utters the name of Prime Minister Modi every time s/he mentions
any scheme or government policy, how is it possible for us to not take
Modi’s name?

Proprietor: I say, stop insisting. See for a few days how it plays out. As
a matter of fact you are doing the right thing. But leave it be for the
time being.

This order/directive was preceded by a long conversation on news
presentation and its impact, the changing perceptions about the channel and
its attendant benefits. The proprietor admitted that my show,
‘Masterstroke’, had raised the credibility of the channel. In his words,
the kind of research that went into Masterstroke, the way news was reported
from ground zero and government policies mapped through the report, the
quality of graphics and script were things he was seeing for the very first
time on this channel.

Even as the proprietor-cum-editor-in-chief was enthused by the changes in
the manner of news presentation on the channel, he kept asking that if
things remained the way they were, with just the prime minister’s name
being out of bounds, would it make such a difference.

This long discussion was eventually followed by the directive that the
prime minister’s name was indeed not to be uttered on-screen.

In the context of the prevailing political scenario, following the diktat
would be an immensely difficult task. Take, for instance, a report on
unemployment in India highlighting the government’s claims of employment
generation through its skill development programme. How would it look,
showing the reality on ground without a whisper about the claims made by
Prime Minister Modi about the success of the programmes?

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On the one hand, the prime minister says that the skill development
initiative has a target of training 40 crore youths by 2022. However, the
truth is that as of 2018, the number of youngsters trained thus far has not
even reached the 2 crore mark. Moreover, on-the-ground reports show that in
all those places where skill development centres were opened, eight out of
every 10 are non-functional. For the team of ‘Masterstroke’, following
orders from the top would have meant showing the situation on ground
through a script from which the name of Prime Minister Narendra Modi would
be erased.

For stories critical of government, a ban on showing Modi’s image

There was another problem with the diktat, namely that we are talking about
television news and not a newspaper. The script might well skip the name of
Prime Minister Modi.  However, in a situation where the government is
associated only with Modi, any reference to the government means that the
entire video library will have nothing but footage of Modi. It is a fact
that from May 26, 2014 to July 26, 2018, the minute any editing machine had
to deal with news about the Modi government or of any project of the Modi
government, on an estimate, 80% of the images that surfaced were of Modi.
So as soon as an editor glimpses the words ‘the present government’ in the
script, the only image that presents itself is that of Prime Minister
Narendra Modi. Say, on a programme like Masterstroke, even though the words
‘Prime Minister Modi’ may not be uttered or heard, there is no doubt that
the image that graces the screen will be his.

I had not anticipated that within 100 hours, a second diktat – that even
the image of Modi should not appear on Masterstroke – would come my way.
But come it did.

This time, the discussion with the proprietor started with the query: “Has
the government of the day come to mean just Modi? Is it possible to prepare
a report without showing Prime Minister Modi’s image?”

I responded with a question of my own – in four years the Modi government
has announced 106 schemes. Coincidentally, the announcement of every scheme
has been made by the prime minister himself.  The onus for publicizing
every scheme may well rest on the concerned ministry and minister, but it
is the name of Prime Minister Modi which dominates the publicity of every
initiative.  So even if an on-ground news report does not refer to the
prime minister in the context of the scheme’s success or failure, those
affected by it will, and constantly do, utter the name of Modi – be it a
farmer or a pregnant woman, jobless youth or trader.

Whether you ask them about the crop insurance scheme, the Matritva Vandana
Yojana, Mudra Yojana or GST, those who fall within the ambit of those
respective initiatives refer to Prime Minister Modi without fail.  In the
same breath they say that they are not benefitting in any way from those
schemes either. How then is one to edit their statements?

The only answer I got was this – Whatever it may be, but Prime Minister
Modi’s image should also not appear on Masterstroke.

Incidentally, the question as to what would be accomplished by not showing
the image of Prime Minister Modi or speaking his name on Masterstroke, was
still a mystery to me. This is so for the simple reason that for the BJP
which came to power in 2014, the government is synonymous with Narendra
Modi. For the BJP, Prime Minister Modi is their unparalleled star
campaigner as well. The face of the Sangh also happens to be former
pracharak Narendra Modi. The world over, India has only one brand
ambassador of it foreign policy – Narendra Modi. Within the country too,
the person at the centre of every policy is Narendra Modi. Then why is an
hour-long primetime programme like Masterstroke, aired on ABP – and in
sixth place among the dozen odd national news channels in Hindi – causing
such heartburn within the government?

Dilemma of a Modi-centric media

To put it another way, what is the predicament due to which the proprietors
of ABP News are being pressured to keep the name and image of the prime
minister off the screen? In fact, for the last four years under the Modi
government, the way everything revolved solely around Modi; and, in a
country like India, the way news channels projected him to the exclusion of
all others, what happened was that increasingly, the image of the prime
minister and his speeches and utterances, as absorbed by viewers, became a
sort of an addiction. Its impact was such that Prime Minister Modi became a
necessity for the TRP ratings of news channels.

As the narrative about the country progressing towards “achche din”
unfolded, it became an addiction for the news channels as well. To ensure
that this ‘high’ did not wear off, the Modi government created a 200-member
monitoring team which duly functioned under the additional director general
of the ministry, who reported directly to the minister concerned.

The 200-member monitoring team functioned at three levels: 150 members were
involved only in monitoring the channels; 25 members gave it the shape the
government wanted; and the remaining 25 reviewed the final content. Based
on this report, three officials of deputy secretary rank would prepare the
report to be sent to the I&B minister, through whom the officials at the
PMO would get activated and send their directives to the editors of the
news channels about what was to be done and how.

If an editor spoke about running a channel solely according to what was
newsworthy, then the officials at the ministry or the PMO would communicate
with the concerned proprietor. To keep the pressure intact, they would send
a file with the monitoring report, detailing how Prime Minister Modi’s
statements, ranging from his election promises of 2014 to his claims on
demonetisation, surgical strikes or GST could be shown again. Or how, in a
report on an ongoing scheme, the prime minister’s old claims could be
included. In fact, a dozen or so officials from the I&B ministry and the
PMo work at the first level to ensure that the narrative of the Modi
government’s successes is showcased in every manner possible. This is
followed by the advice of the I&B minister, which is more of an order and,
at the third level, there is the tone of the BJP with its many modulations.

Boycotts by BJP, RSS spokespersons

Say, a channel does not confine itself to showing the Modi regime in a
positive light at all times but occasionally includes stories with a
negative tone or, on the basis of facts, shows the Modi government’s truth
to be a lie. Immediately, BJP spokespersons are told to stop appearing on
those channels; that is, they do not participate in any political
discussion conducted by that channel. This started happening on ABP News
from the last week of June this year – BJP spokespersons stopped appearing
on its debates. A few days later, BJP leaders stopped giving bytes to the
channel. The day the truth of the Prime Minister’s ‘Mann ki Baat’ was outed
on Masterstroke, RSS ideologues too were told to stay off the channel.

Before absorbing the stark truth of Mann ki Baat and the events which
followed, it is important to realise the extent to which the BJP’s parent
organisation, the RSS, has become dependent on the Modi government. This
was borne out on July 9, 2018, when in the midst of a 4 pm discussion on
ABP, a professor taking part in the programme in his capacity as an RSS
ideologue received a phone call telling him to leave the studio
immediately. And the gentleman in question stood up and simply walked away
from the programme that was being broadcast live. The moment he received
the phone call, the expression on his face seemed to suggest that he had
been caught committing a grievous offence – you could say it was the face
of a frightened man.

All these machinations and yet they fell short of the desired result.
Purely because the impact on viewers of the reports being aired on the
channel were showing in improved TRP ratings; the presence or absence of
BJP leaders in the studio did not seem to matter a jot. It was in these
circumstances that the TRP report of July 5 and July 12 revealed that ABP
had become the second most watched Hindi channel of the country.

The best way to keep news free and independent is to crowdfund it. Just Rs
7 per day from readers like you will keep The Wire going. To support The
Wire, click here.

It is important to mention that it was in this period that one edition of
Masterstroke carried an exclusive report of the proposed thermal power
plant in Godda (Jharkhand) – a project in violation of all rules and
regulation, a project that is of the Adani group. For the first time, the
woes of farmers in the area were brought out through this exclusive report
– how Adani’s proximity to Prime Minister Modi had made the Jharkhand state
government change its regulations; how the farmers had been threatened that
if they did not part with their land for the power project, they would be
killed. One farmer said as much on camera: “An official of the Adani group
has issued a threat, if you do not part with your land we will be bury you
alive. When we wanted to lodge a complaint with the police, they said “It
is useless to complain. They are influential people, close to the prime
minister.” With the farmer was his wife, her face mirroring her terrible
grief.

The TRP rating of that edition of Masterstroke was five points higher than
the average rating for the show. Masterstroke, which notched an average 12
point rating, spiked to 17 points the day the exclusive programme on the
Adani plant was aired. Ironically, on August 3, when Opposition leader
Mallikarjun Kharge stood up in parliament to raise the issue of the
government putting a gag on the media, threatening the ABP channel and
having a hand in getting its journalists sacked, the I&B minister had this
to say: “Since Masterstroke was not contributing to the TRP ratings of the
channel in any way, nobody wanted to watch it, the channel itself stopped
it.”

The real explanation, however, for the unraveling circumstances is to be
found in the growing TRP ratings of the channel. Not only was ABP’s
Masterstroke becoming popular, its impact on the TRPs started showing in
the first four months itself. The temperament of the reports appearing on
Masterstroke was precisely to test the claims of the Modi government which
came through reports from various parts of the country. What was repeatedly
coming out in the editions of Masterstroke was the sheer hollowness of the
claims being made by the government.

The government saw the approaching crisis: seeing that the people were
beginning to appreciate reports showing its claims to be false and the
channel’s TRP ratings were climbing, how would the other channels do in the
coming times? In India, advertising is the biggest source of revenue for
running the business of news channels, and advertisements are given to
channels on the basis of their favourable TRP ratings. If the TRPs indicate
that reports dismissing the Modi government’s claims of success as hollow
are being appreciated by the people, then the news channels that continue
to sing praises of the government stand to suffer a double crisis – loss of
credibility and advertisements, or revenue.

This is the background against which finally action was taken to silence
this kind of programming.

Part II: Moving in for the kill

It was with a great deal of cleverness that the ruling BJP took two steps
to increase its pressure on the news channel: the first was a boycott of
the channel, and the second was to target ABP’s annual public event, which
is as much a matter of prestige as of revenue through advertisements –
marked by the presence of those in power as well as in the opposition, with
politicians responding to the questions put forth by the people. This time,
both the BJP and the Modi government declined to attend the programme –
which meant no ministers at the meet. And when those in power are
conspicuous by their absence, how can a programme be organised with just
the presence of the opposition?

The message, sharp and clear, to every news channel was this: go against us
and your business will suffer. In a way, without wanting to, the Modi
government gave a clear signal that power is a business in itself, one that
channels will find it difficult to run without. To rein in ABP and to
ensure that other channels did not stop their praises of the Modi
government and start reporting from ground zero, the government embarked on
an ambitious plan – to throttle democracy in the guise of being its biggest
friend. This, in the ‘world’s largest democracy’.

During the time of the Emergency, it was quite clear to the media that they
had no recourse to their constitutional rights. But in today’s India’s,
raga democracy is being sung at the highest octave.

On June 20, Prime Minister Modi spoke to farmer beneficiaries of his
various schemes through a video conference link. Right in front was
Chandramani Kaushik from village Kanhari in Kanker district (Chhattisgarh).
When the prime minister asked her about her income, she simply narrated how
her income had doubled. The prime minister was happy to hear the bit about
income doubling. He started beaming for the simple reason that he has kept
2022 as the year when the incomes of farmers shall be doubled. So on a
programme that is live, if a farmer happens to talk about her income
doubling, it is bound to warm the cockles of the prime minister’s heart.

However, from the perspective of a reporter-editor, this incident was not
so easy to digest.  Chhattisgarh itself is one of the most backward regions
of the country, and Kanker district even more so – according to the
official website of the district, it is among the most backward parts of
the world. And if  from these parts a female farmer is saying her income
had doubled, it was natural for us to send a a reporter  to examine her
claim.

Fourteen days later, on July 6 when the report was aired, we revealed how
the woman in question had been coached by officials from Delhi about what
she was required to say to the prime minister and how she must say the bit
about the doubling of income. In one blow, the report created a furore in
Chhattisgarh, with many saying that the woman had been coached with an eye
on elections [the state goes to polls in five months].


The report gave rise to three questions: do officials do all this to keep
the prime minister happy? Are people coached to lie because the prime
minister wants to hear nothing but his praise? Do election victories hinge
only on the publicity and propaganda machine? Whatever it may be, but the
fact is that smarting from the report’s effect, the Modi government went on
the offensive against ABP saying it was deliberately airing a programme
that was nothing but falsehood. Three Union ministers including the I&B
minister, put out virtually identical tweets, putting a question mark on
the channel’s credibility.

The best way to keep news free and independent is to crowdfund it. Just Rs
7 per day from readers like you will keep The Wire going. To support The
Wire, click here.

What was it if not pressure? It was clear to everybody. So when reporter
Gyanendra Tiwari was sent to the spot again to file another report, the
village presented a very different look.  The police was ensconced there.
Senior officials of the state government had been sent there to ensure that
the reporter was not able to reach Chandramani Kaushik. Call it the
reporter’s ingenuity or the lack of integrity and discipline among the
police and the officials to remain in their posts till late but they left
the village during the day itself. Before night fell, the villagers and the
12-woman SHG group including Chandramani Kaushik broke their silence about
how much more wretched their conditions had become.


On July 9, following the telecast of this report, the ominous silence of
the government was a clear indication that it would do something. That very
night, one member of the channel monitoring team informed me over the phone
that the latest report on Masterstroke had created an uproar in the
government. The I&B minister has taken the ADG to task, asking him, as I
was informed, “Did you not know that ABP would go ahead and air this report
despite the ministerial tweets? … Had we known, we would have sent a notice
beforehand so that they would have had to show us the programme before
airing it.”

A warning, and then a mysterious interference with signals

This information was provided by a senior member of the monitoring team. I
was constrained to ask him, doesn’t providing us this information put your
job at risk? This is what he said: We are a team of 200, recruited by the
Broadcast Engineering Corporation India Limited. We are kept on a
six-monthly contract no matter how many years we have worked. There is no
provision of leave. Those at the first level of monitoring get a salary of
Rs 28,635, senior members get Rs 37,350 and those keeping an eye on the
content get Rs 49, 500. How does it matter if one retains this job or not.
The truth is, those who watch primetime content are asked to prepare a
report on the duration for which  the bulletin shows the prime minister,
obviously in a good light. Those who show him for the longest duration are
considered the best.

Almost chuckling, this gentleman told me, “A separate report is prepared on
your Masterstroke. And after what you have shown in your report today [July
9], anything can happen. Be vigilant.” Saying this, he put the phone down.
This set me thinking. We discussed what he said internally in the channel
but no one had any inkling of the three-pronged offensive that would be
mounted – an attack that would reduce democracy to a glassy eyed stare of
disbelief, an attack in the name of democracy, on democracy.

As if on cue, on the following news night, ABP’s satellite link started
misbehaving during primetime. The disturbance continued for an hour so that
viewers would be prevented from watching Masterstroke and might switch to
some other channel. Exactly at 10 pm, the satellite link would be restored.

For those running ABP, this was certainly a big blow. The
proprietor-cum-editor-in chief tasked the technical team with finding the
source of the problem, to no avail.  The link between teleport and
satellite link would get broken within seconds.


Message put out by the channel, reproduced here in a tweet Milind
Khandekar, editor of ABP News, put out, informing viewers of the signal
interference.

On an average, there would be thirty or forty instances of disturbance in
the satellite link. On the third day, a consensus emerged in the channel
that the viewers should be informed of this development. On July 19, the
channel started airing a message from morning itself: “In the last few days
you must have noticed some disturbances in the signal during our primetime
telecast. We are trying to locate the cause of this problem which has
arisen all of a sudden, and are trying our utmost to fix it. We request you
to be with us till then.”

This information was provided as an essential communication. But the
message was taken off air two hours later. The decision was taken by the
management. It was a dual pressure for the channel – of being subject to
the pressure of having its primetime telecast disturbed and also to not let
this information out to the world either. At the same time some advertisers
withdrew their ads – the biggest advertiser who makes a great deal of
fighting foreign brands and powers on the strength of his swadeshi brand to
sell his products, vanished from the ABP screen in a trice.

Next, one started getting information that many advertisers were getting
messages from unnamed sources to stop their ads to the channel.  In the 15
days that the satellite link was disturbed, it was not only the Hindi
national news channel that was affected but four regional language channels
as well.

If people are not able to watch your channel from 9 pm to 10 pm, it
effectively means that you are not being watched precisely during the slot
when there is maximum viewership. A decline in TRPs is a foregone
conclusion. For the channels indulging in limpid praise of the government,
this would come as a relief to know that as long as they go on like this
their TRPs will remain unimpaired. For the people, the powers that be would
have conveyed the message that ultimately, the Modi that people want to see
is the Modi with an eternally successful mien. Also that people have no
interest whatsoever in watching those who raise questions. Even the I&B
minister knows the way the game is played. That is why his response in
parliament did not fail to utter the mantra of TRP. As to why the channel’s
TRP was climbing prior to the blackout, he maintained a prudent silence.

The best way to keep news free and independent is to crowdfund it. Just Rs
7 per day from readers like you will keep The Wire going. To support The
Wire, click here.

During this entire process, several questions were raised. There were
several views to the effect that ABP should raise the entire spectrum of
issues. It was even suggested that if the signal was disturbed during the
primetime slot of Masterstroke, the programme should be repeated later in
the night or in the morning.  Everything hinged on one central question –
whether to go up against, to challenge, the powers that be, or not. The
silence following each question was an answer in itself.

After my resignation, the storm suddenly passed

The conclusion of this long saga is no less interesting. The
editor-in-chief who is also proprietor, or the management, stands before
you with folded hands, asking you what should be done. In these
circumstances, what can you do – go on leave perhaps, or resign. And
miracle of miracles, the minute you put in your resignation, the Patanjali
ads are back! Masterstoke sees an increase in ads as well. The 15-minute
slot for ads, which had shrunk to a mere three minutes, swells up to 20
minutes. I resigned on August 2 and, hey presto, that very night the
satellite link became stable.

While I was still employed with ABP, there was a day when journalists in
parliament’s central hall were told that ABP would be taught a fitting
lesson, and who did Punya Prasoon think he was. Two days prior to that
incident and a day after it, the BJP president had sternly instructed the
people in charge of the BJP’s social media in Ranchi and Patna, “to not
spare Punya Prasoon” – to target him through the social media.

The same instructions were given to the people handling the BJP’s social
media in Jaipur as well. But the problem the powers that be face is this
–people may attach themselves to power either due to threats or the lure of
money and power, but they are unable to mould themselves entirely in the
image of the powerful. So from Ranchi, Patna and Jaipur, those managing the
BJP’s social media handles kept informing me that I was in for some more
torrid online assaults.

When the game of power is being played so openly, which editor’s guild is
one expected to write to, which journalist’s organisation should one alert
– to think in line with power is of no use, at least air your grievances,
and then we shall fight. As if we are speaking not of the Editor’s Guild
but an official secretariat, and those at its helm are not journalists but
sarkari babus!  In the end, my appeal to you is simply this: fine, don’t
challenge the powers that be, but when confronted with a truth that is so
clearly visible, at least don’t cover your eyes with a blindfold.

Translated from the Hindi original by Chitra Padmanabahan.


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