[Reproduced below are two detailed accounts/comments.
The first, and earlier one, is penned by a knowm Modi-backer.
The second one by one who's definitely not.
Yet, on one point, they seem to be converging.

What'd be its implications for the coming L.S. poll?
That's crucial.

<<It is easy to over-read posters on the wall but they also reflect the
subliminal messaging a party wants to project to voters, especially for a
party like BJP that has always been more sensitive than anyone else to the
subtle meanings and finer details of political communication. It is clear
that for BJP, both MP and Chhattisgarh are turning out to be very different
campaigns from assembly poll contests in the past year in Karnataka and
Gujarat.
Unlike Karnataka, where the PM’s rally blitzkrieg towards the end clearly
provided a late surge to BJP or the campaign in Gujarat which was entirely
fought on his legacy in the state alone, MP, Chhattisgarh and Rajasthan are
largely turning out to be battles of the regional satraps. Modi remains the
unquestioned political ‘sarve sarva’ of BJP but the party, for whatever
reason, has changed its ground tactics this election.
...
Their central praxis is turning on the BJP’s chief ministers and what
voters see as their delivery record. Whether it is 50 lakh smartphones
distributed in Chhattisgarh or MP’s scheme for Rs 4 lakh compensation if a
family member dies or direct benefit transfers under Rajasthan’s Bhamashah
scheme, the basic BJP model in these states is the same: largescale social
spending fronted by a charismatic local satrap. It is this model that is on
test before an aggressive Congress campaign rather than a larger referendum
on Modi.>>
(Excerpted from sl. no. I below.)

<<Starting from the fateful summer which saw the Congress being decimated
and the BJP forming the first majority government at the Centre after three
decades of alliance rule, Prime Minister Narendra Modi had become a
centrifugal force that enveloped all and everything in every election held
since 2014. Whether it was Haryana, Jharkhand and Maharashtra in the
immediate aftermath of the Lok Sabha polls, Uttar Pradesh and Gujarat in
2017 or Karnataka earlier this year, in every election, the PM had been the
focus and the star campaigner who swung voters and influenced poll outcomes.
The second significant aspect of electioneering in all these polls was the
BJP’s ability to create a meta narrative that was organically articulated
by the PM through his powerful polemic. The BJP successfully crafted the
narrative for each election — from Achche Din that continued to be the
central theme in the Assembly elections following the last Lok Sabha polls,
to Uttar Pradesh polls where demonetisation was successfully marketed as
the PM’s “surgical strike” on black money against the “Bua-Bhatija
(reference to Mayawati and Akhilesh Yadav)” duo stained with the taint of
corruption and Gujarat where the PM was successfully marketed as the
personification of development with the slogan Mein Hoon Vikaas (I am
growth).
*Moment of departure*
The present tranche of elections present a sharp difference from these two
critical frames of reference.
...
Coupled with the BJP’s inability to set the political discourse and tone of
the campaign is the fact that it is the individual chief ministers, be it
Shivraj Singh Chouhan in Madhya Pradesh, Raman Singh in Chhattisgarh and
Vasundhara Raje in Rajasthan, whose personalities would make or mar the
elections for the BJP in these States. If the BJP manages to win in Madhya
Pradesh, it would not be because the PM succeeded in creating a virtual
reality with the force of his personality.
In the face of acute agrarian distress and anti-incumbency that plagues
several sitting MLAs and ministers, if the voters still depose faith in the
BJP, it would be because Shivraj Singh Chouhan delivered tangible results
and people-oriented policies.>>
(Excerpted from sl. no. II below.)]

I/II.
https://timesofindia.indiatimes.com/blogs/academic-interest/test-for-bjp-satraps-not-modi-the-pm-remains-bjps-galvaniser-in-chief-but-local-issues-dominate-mp-chhattisgarh-polls/?fbclid=IwAR01pBdouuJp57F36FI2TbPcX162z9rfkg3cXQbetxXqN8fbzNswr-v7__k

Test for BJP Satraps, not Modi: The PM remains BJP’s galvaniser-in-chief
but local issues dominate MP, Chhattisgarh polls

November 22, 2018, 7:00 AM IST

Nalin Mehta in Academic Interest | Edit Page, India | TOI

If poll posters ever tell a larger story, the most striking thing about
BJP’s campaign in Chhattisgarh is the re-emergence of Atal Bihari Vajpayee
in the party’s election publicity. BJP billboards across Raipur and the
Chhattisgarh central plains are dominated by mega-size cutout images of
chief minister Raman Singh in the foreground, emerging from an equally
large silhouette of the late Atal Bihari in the background. To be sure, the
poll posters also sport the visages of Prime Minister Narendra Modi, party
president Amit Shah and other state leaders, but these appear in much
smaller squares on the side.


Uday Deb

The PM undoubtedly remains the party’s chief vote catcher and
galvaniser-in-chief but the local political messaging is clear: in
Chhattisgarh, BJP’s longest serving current chief minister in the country
is the mascot, fighting on his governance record, all packaged within the
Atal lexicon: from the Atal Drishti Patra, a vision document for what BJP
calls ‘Navya Chhattisgarh’ 2025 to the renaming of Naya Raipur as Atal
Nagar to Raman Singh’s Atal Vikas Yatra, flagged off from Dongargarh by
Amit Shah in September.

The recourse to Vajpayee is absent in BJP’s positioning in neighbouring
Madhya Pradesh, but the ‘great leader’ imagery of Raman Singh repeats
itself with respect to chief minister Shivraj Singh Chouhan. Here too BJP’s
‘Mamaji’, in power since 2005, is fighting on a similar brand of welfare
politics. Jobs remain his biggest challenge but he is banking big on
schemes that give the poor a flat Rs 200 electricity bill (for a bulb, fan,
cooler, power socket), waiver of past electricity bills, Rs 12,000 on
childbirth, Rs 5,000 for last rites and Rs 1,000 per month for fruits and
milk to tribal families.

It is this model of big ticket social welfare spending through schemes like
the Sambhal Yojana that he hopes will keep the urban poor, Dalit and tribal
voters on his side, along with his OBC tag, turning back the fatigue of
anti-incumbency even though farmers remain divided after the 2017 Mandsaur
incident. The imagery of ‘Mamaji’ and phool-chaap is what is driving the
BJP campaign in MP’s hinterland while party posters in Bhopal have two
dominant visages – Chouhan and Narendra Modi.

It is easy to over-read posters on the wall but they also reflect the
subliminal messaging a party wants to project to voters, especially for a
party like BJP that has always been more sensitive than anyone else to the
subtle meanings and finer details of political communication. It is clear
that for BJP, both MP and Chhattisgarh are turning out to be very different
campaigns from assembly poll contests in the past year in Karnataka and
Gujarat.

Unlike Karnataka, where the PM’s rally blitzkrieg towards the end clearly
provided a late surge to BJP or the campaign in Gujarat which was entirely
fought on his legacy in the state alone, MP, Chhattisgarh and Rajasthan are
largely turning out to be battles of the regional satraps. Modi remains the
unquestioned political ‘sarve sarva’ of BJP but the party, for whatever
reason, has changed its ground tactics this election.

Modi addressed 34 election rallies in Gujarat, 21 in Karnataka. In
contrast, TOI’s election tracker shows that he only addressed 5 rallies in
the now finished Chhattisgarh campaign, one public meeting in Rajasthan so
far (though he will do more) and is scheduled to hold a total of 11 rallies
in MP. It is Amit Shah who has been the lynchpin of the BJP campaign so
far, holding 10 rallies in Chhattisgarh, 14 in MP (with more to come) and 3
so far in Rajasthan.

In contrast, Rahul Gandhi has been carpet bombing these states with more
rallies than the Modi-Shah combine: 43 public rallies so far (18 in
Chhattisgarh, 19 in MP and 6 in Rajasthan) with more to follow.

Given that the three Hindi heartland states account for 65 Lok Sabha seats
between them and BJP won 62 of these in 2014, the characterisation of this
contest as a semi-final before 2019 is but natural. It could also be a tad
simplistic. The semi-final portrayal is partly due to the fact these are
the last major direct Congress-BJP faceoffs before the general election. It
is also because, at the highest stratosphere of the election, campaign
rhetoric has focused a great deal on meta-national narratives like Rafale,
CBI vs CBI and charges of crony capitalism on one side and ‘naamdar’ vs
‘imaandar’ on the other. This has fuelled the positioning of these polls as
yet another Modi vs Rahul Gandhi contest whose outcome will be read as
signs of the endurance of Modi magic or harbingers of a changing national
mood.

The resurrection and sheer prominence given to the Vajpayee persona in
Chhattisgarh show that for BJP, this election is more than just about
Modi’s voter connect. In that sense, these state assembly elections in the
Hindi heartland mark a return to ‘traditional’ contests we saw before the
Modi wave upended India’s political chessboard.

Their central praxis is turning on the BJP’s chief ministers and what
voters see as their delivery record. Whether it is 50 lakh smartphones
distributed in Chhattisgarh or MP’s scheme for Rs 4 lakh compensation if a
family member dies or direct benefit transfers under Rajasthan’s Bhamashah
scheme, the basic BJP model in these states is the same: largescale social
spending fronted by a charismatic local satrap. It is this model that is on
test before an aggressive Congress campaign rather than a larger referendum
on Modi.

II.
https://www.thehindubusinessline.com/opinion/is-modi-losing-steam-as-a-campaigner/article25615900.ece?fbclid=IwAR357zEt79dThbFx8zmnvhLPp8G1H8bV7YA2gYt0TaxsfWocTnpo5Ep4_t8

Is Modi losing steam as a campaigner?

POORNIMA JOSHI

CMs to the fore The BJP will have to rely more on the Chief Ministers’
record than on the Modi magic   -  AM Faruqui

A tougher fight ahead for BJP

*In the five poll-bound States, it is the individual CMs’ credibility that
will make or mar elections for the BJP*

>From farm distress, MNREGA payments, Aadhaar-linked benefit transfer to
minor administrative failures and successes, the ongoing Assembly
elections, particularly in Rajasthan, Madhya Pradesh and Chhattisgarh, have
underscored many points for political observers to ponder.

But a bigger picture is emerging here which presents a sharp contrast to
the two central features that have thus far characterised electioneering
and the BJP’s successive poll victories since 2014 general elections.

Starting from the fateful summer which saw the Congress being decimated and
the BJP forming the first majority government at the Centre after three
decades of alliance rule, Prime Minister Narendra Modi had become a
centrifugal force that enveloped all and everything in every election held
since 2014. Whether it was Haryana, Jharkhand and Maharashtra in the
immediate aftermath of the Lok Sabha polls, Uttar Pradesh and Gujarat in
2017 or Karnataka earlier this year, in every election, the PM had been the
focus and the star campaigner who swung voters and influenced poll outcomes.

The second significant aspect of electioneering in all these polls was the
BJP’s ability to create a meta narrative that was organically articulated
by the PM through his powerful polemic. The BJP successfully crafted the
narrative for each election — from Achche Din that continued to be the
central theme in the Assembly elections following the last Lok Sabha polls,
to Uttar Pradesh polls where demonetisation was successfully marketed as
the PM’s “surgical strike” on black money against the “Bua-Bhatija
(reference to Mayawati and Akhilesh Yadav)” duo stained with the taint of
corruption and Gujarat where the PM was successfully marketed as the
personification of development with the slogan Mein Hoon Vikaas (I am
growth).

Moment of departure
The present tranche of elections present a sharp difference from these two
critical frames of reference.

To begin with, the BJP has not been able to set the tone or narrative. Not,
of course, for want of trying with the VHP and its cohorts in the media
unsuccessfully building a hype around their sustained campaign on the Ram
temple at the disputed site in Ayodhya. The PM and his deputy, BJP
President Amit Shah, have joined the chorus with the rather outrageous
claim that the Congress has influenced the Supreme Court where the title
suit in Ayodhya is currently pending.

The VHP’s current working President Alok Kumar, a PM loyalist, is on record
asserting that they had been “assured” that the judgement title suit would
facilitate temple construction but former Chief Justice Dipak Misra did not
deliver according to the plan. Thus, says Alok Kumar, the VHP is
constrained to renew its campaign for Parliament to pass a law in the
upcoming winter session to pave the way for Ram temple in Ayodhya. These
claims are, however, being publicly refuted by the former working President
of the VHP, the loquacious Pravin Togadia, who has repeatedly accused the
ruling BJP in UP and at the Centre of “betraying Bhagwan Ram”.

While the Sangh Parivar is engaged in these internal struggles even as they
peddle the temple campaign, the reality, as this correspondent sensed in
travels across Madhya Pradesh and Chhattisgarh, is that Ram temple has
simply not gained any currency as a poll issue. Perhaps the law of
diminishing returns has caught up with the VHP and its temple campaign
while the exhausted voter is preoccupied with more mundane concerns,
especially the raging rural distress which has now emerged as the single
most important issue in the ongoing elections.

Be it Madhya Pradesh, Rajasthan or Chhattisgarh, the voters are more
concerned with their input costs with fertiliser, pesticide and diesel
prices going up and incomes suffering a blow with demonetisation shrinking
liquidity flow in rural markets for cash crops and low MSPs and fall in
bonuses depleting revenues in crops like paddy and wheat. The price of
garlic which the farmers in all these three States sold previously at
anything between ₹85-150 per kg is now being sold at ₹4-6 per kg, leading
to widespread resentment among farmers.

Coupled with the BJP’s inability to set the political discourse and tone of
the campaign is the fact that it is the individual chief ministers, be it
Shivraj Singh Chouhan in Madhya Pradesh, Raman Singh in Chhattisgarh and
Vasundhara Raje in Rajasthan, whose personalities would make or mar the
elections for the BJP in these States. If the BJP manages to win in Madhya
Pradesh, it would not be because the PM succeeded in creating a virtual
reality with the force of his personality.

In the face of acute agrarian distress and anti-incumbency that plagues
several sitting MLAs and ministers, if the voters still depose faith in the
BJP, it would be because Shivraj Singh Chouhan delivered tangible results
and people-oriented policies.

Rural discontent
With falling MSPs and withdrawal of bonuses, when international soya bean
prices fell and oil imports were enhanced, Madhya Pradesh witnessed
widespread agitation with the police resorting to opening fire at the
farmers in Mandsaur last year. The Chief Minister moved fast, announcing
Bhavantar Bugtan Yojna in October 2017 which was aimed at paying farmers
the difference between the government’s MSP for any crop and the
corresponding trading rate at the mandis.

The Madhya Pradesh government made payments of ₹1,952 crore to farmers in
the 2017-18 Kharif marketing season. Additionally, the local government has
conceptualised and implemented the Mukhyamantri Krishak Samruddhi Yojna for
the 2017-18 Rabi crops.

According to the Mayor of Jabalpur, Swati Godbole, the Chief Minister has
personally supervised the grih pravesh of 5,500 families in houses
constructed under the Pradhan Mantri Awas Yojna this year. Even after 15
years in power and visible agrarian distress, Chouhan is still a formidable
force in Madhya Pradesh. His neighbour and colleague, Raman Singh in
Chhattisgarh is caught in a very close fight with the Congress which has
run a spirited campaign in a State won by the BJP in 2013 with only 0.75
percentage point difference in their vote share. The PM’s rallies in
Chhattisgarh and Madhya Pradesh have made little or no difference to the
BJP’s poll prospects this time.

At the same time in Rajasthan, Vasundhara Raje’s dismal performance and
image as an arrogant ruler has received no boost from the PM’s public
performances. The BJP’s difficulties in Rajasthan persist despite the PM
addressing a spate of rallies there.

Clearly, the centrifugal force is suffering from a slowdown in its
velocity. The Assembly elections in Rajasthan, MP and Chhattisgarh would be
won or lost on individual CM’s performance and the one issue that trumps
all is agrarian distress. This is the most distinguishing feature of the
last Assembly elections before the country braces for the Lok Sabha polls
next year.

Published on November 28, 2018


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