Foremost, I have a suggestion...
The second most important thing potential new users of a software
system need to know is: Who made this thing? That question stands as
proxy for several other questions:
What is their business model?
What are they likely to want out of me?
What are their motivations?
Why should I trust their product to not be malicious?
Why should I trust their product to not be accidentally damaging?

Your webpage is slick and beautifully constructed, and its Table of
Contents lays out most of things I might want to know about:
Download|About|Applications|Styles|Documentation|Screenshots|Contact|
Donate
However! Notice that none of my questions above are answered anywhere
in those documents!

There are some companies whose software I would not trust to install
on my machine no matter what it did. (Some are wildly famous, most are
wildly not.) And so I'm not going to invest the time to read all the
information in that Table of Contents. I need to gain some insight
into who you are first. Please lay it all out somewhere, and raise its
profile right up to the level of the ToC. I suspect you have good
answers and it will do you a world of good to be forthright about
answering all those questions.


Next a compliment...
Everyone's first question about a software product is: What does it
do?
And that one you have answered. The first items in your documentation
are:
Introduction         What's Growl?        How does it work?
Congratulations on getting that out there and making it up front.

(It is astonishing to survey the number of programs offered that
assume you know what it does without the builders ever saying. An echo
of this observation is in the number of programs on your computer
right now whose About menus do not explain the merest thing about the
purpose of the program.)

You have answered the "What does it do?" question, and yes I believe I
could use this product. Please now go and answer the other questions
so that I can decide whether to read any further.

Sincerely, s

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