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Tech Support Bulletin Briefing
Is your website design good enough for Google??
Check out the following facts....then call us!
* The vast majority of website enquiries/sales are generated via
organic Google listings Worldwide (websites ranked naturally)
* Far fewer clicks are generated by Adwords (paid for ads/clicks)
which are often not followed further!!
* In the World Google is the most popular search tool taking a
staggering 105 billion searches per month. In the USA alone Google
takes 1.6 billion visitors per month but Yahoo and Bing remain
critically important with Bing the second largest taking 400 million,
followed by the once mighty Yahoo in third place with 300 million.
In the UK Google dominates with 89.47% of searches, followed by
Bing with 6.52% (But Bing is now the fastest growing search tool even
outpacing Google), then Yahoo with 2.94%, MSN .54%, DuckDuckgo .4%, and
AOL .07%
A website should be submitted to and found by all leading
search engines
* The front page of Google gets over 80% of enquiries
* Google ignores keywords for ranking
* Website design quality affects your Google ranking
* The written content of a website is critical to ranking
potential
* Obsolete websites are downgraded by Google
Have you heard about Semantics?? This is the study of meaning in the
relationship between words and how they relate to one another
collectively known as signifiers (includes words, phrases, and
symbols). The semantic web isn't about keywords and backlinks, it's
about relationships between concepts which are related like expressed
human language. The skill lies in using words or phrases to form
logical statements on your site, and search engines can then recognise
the logic in the sequence, collect, analyse, and rank your website
against selected search terms contained within the text
If a website is 'stuffed' with text or words for little or no reason
other than to 'fool' search engines, Google will discover or ignore the
attempts but your website may be downgraded as a result
Text compilation is a highly skilled process and you may be well
advised to seek advice. It can simply make the difference between
gaining or losing sales or enquiries. The text is as important as
quality if not more so and most websites are poorly written. They may
well describe a business in terms that you may wish to express but
worded in a way which makes your website more invisible to Google.
Result: Your website ranking is compromised or downgraded
Ensure any links within your website have a reason to be there. Linking
to organisations merely hoping that your rankings will improve could
have the opposite effect. In fact, Google warns against this practice
and, once again, if this technique is observed, a website may be
downgraded or, at worst, removed from search results
To put it simply, there are no shortcuts or quick fixes and don't try
to trick Google. In the worst case scenario your website may be
penalised for the improper use of content or structured data. There are
cases when Google has taken action against websites. The penalty
message typically goes like this:
'Markup on some pages on this site appears to use techniques such as
marking up content that is invisible to users, marking up irrelevant or
misleading content, and/or other manipulative behaviour that violates
Google's Rich Snippet Quality guidelines.'
So let's deal with the key issues affecting your ranking and
enquiry/sales potential:
* Improve your website design quality - Obsolete designs are
downgraded
* Remove Keyword (tags) from your website code or make minimum
use of
* Get your text right....take advice - Semantics are now
critically important!!
* Seek quality SEO input - Why not be well ranked rather than
paying for the privilege
And remember....if your website has not been properly and
professionally structured for smartphones or other mobile/tablet
devices, not only might your ranking be downgraded, you are missing
out. In 2015, for the first time, the number of users accessing the
internet via mobile/tablet devices exceeded those accessing via pc's -
The gap is still increasing!!
Get it right for Google - get it right for you...
Does your business deserve better??
We have been achieving top results for business for over 20 years
We update websites with cutting edge designs and deliver search engine
success
We can assist in properly structuring text in a website
Isn't it time you took advice about your website?
Find out why more and more businesses right across the UK are achieving
real success with Forte Trinity
Why not call now on 01942 684040 or click here
<http://www.fortetrinity.co.uk/contact.php> to get in touch.
You may have nothing to lose - except more enquiries/sales!!
Sally<http://www.fortetrinity.co.uk/email-images/new/signitures/sally-we
bster.jpg>
Sally Carney
Technical Advisor
[email protected]
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