It's not the size of the market in the U.S. that's a problem for marketers, it's the cost of reaching them. When you're trying to reach that 1% who ride among 300 million, then dissect that 1% into subcategories like sport-tourer buyers, the geographical size and diversity is overwhelming. Europe has a segmented market with smaller groups (i.e. countries). I'm not all the familiar with marketing in Australia, Rob, but I'm guessing the concentrations population and the more "national" aspect of your media makes it easier to deal with. -Jay In a message dated 9/27/00 2:37:47 AM, [EMAIL PROTECTED] writes: >We have only 19 million in Oz, 10% approx of US >population, so if we are a market, then surely US would be a much greater >one!
