The last conclusion was that at a marketing level it was a disaster to re-brand every year GUADEC, thus the effort for having a stable logo.
If you look at sport events and music festivals you will find many ways for creating unique marketing for people to associate with every occasion... keeping the same logo and core brand identity. I'm for keeping the logo while working on a distinctive Birmingham 2007 identity. -- Quim Gil /// http://desdeamericaconamor.org | http://guadec.org
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