Nathan of Guardian <[email protected]> writes: > Thus I came up with the basic combination of "Open", "Onion" and > "Off-the-record", as the three important aspects to teach, consider, > evangelize for messaging apps. > > Perhaps, calling it Ozone, is too clever, but just using the phrase > "Open, Onion and Off-the-Record" is an easy meme that could stick?
I am not sure what your target audience is. For regular folks, the notion that they will associate the brand Ozone with a set of security properties seems like way too much of a stretch. Open, Onion and Off-the-Record is longer, but aside from onion gives the right impression. So if all the projects that meet that use that in headilnes on websites, and guardianproject hassles/shames anyone that's using it falsely, it could become a branding phrase. I don't want to hijack your thread about an unrelated issue, but I wonder how related it is. If there isn't onion, then servers can keep track of users' IP addresss over time. Sometimes protocols don't have the onion property, but are still better than the alternatives, e.g. ostel. In these cases, there's a another property which is the server promising not to keep logs (which I realize is lame compared to cryptographically ensuring privacy), even of registration history. I'm not sure if you want to have a name for this to have a second-tier brand for open, promises-to-forget-metadata, off-the-record. I of course realize my specific middle-name suggestion is not ok.
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