Nice work and I like it a lot. My only suggestion is to possibly increase the contrast in colours between the h and i - make the i a little bit lighter so the difference in colours can be better seen at smaller sizes.
On Thu, Feb 23, 2012 at 6:31 PM, Owen Winkler <[email protected]> wrote: > Time to talk brand. > > Very few people liked the logo. It has a few problems: > > * It doesn't look like a logo > * It doesn't look much like what it was constructed to look like > * It does not include a clear product name > > We've stuck with it because it's what we had, and change is hard and > painful. I think most of us have thought that we should do better, not > just with the logo but with the look of the site and other design elements, > generally. > > I've put a bit of thought into prior discussion about logos. There was a > lot of talk about just using an "H" for the logo. I've always thought that > the H by itself was too plain, but that decorating the H by adding bits was > more like putting lipstick on a pig than trying to create a recognizable, > iconic logo. There were attempts at color, which we should all know better > to avoid around here by now. > > So I began styling the H a bit, in my head and on paper. I thought it > might be fun to have an H with radio waves coming out of it, and so I drew > a few of those. I thought about how the name and logo might be animated, > and that the first and last letters of "Habari" are "Hi", which is > interesting to me, as it evokes the kind of feeling you get being around > our community -- "Hi! Welcome! What's new?" > > Ultimately, I came up with a design that pleased me, and pitched the idea > to a couple of people to see what they thought. Some feedback and tweaks > later, and I've arrived at something that we all seemed to like: > > http://static.owenw.com/**habari_logo_draft_2.png<http://static.owenw.com/habari_logo_draft_2.png> > > I'm not claiming that this logo is perfect. It does correct some problems > that our current logo has. The font for the domain name might not be > ideal, but this is a detail that's easily altered if there's some consensus > as to what might be better. It does hit some key logo features: > > * Scalable - It's legible/recognizable when small on screen or > poster-sized. > * Memorable - I think this design is distinct enough that you could > describe it from memory. > * Simple - The design is not complicated, having few details or frills. > * Effective without color - It might be nice to apply some color to it in > certain situations, but it's not necessary, which is good when printed in > monochrome. > * Timeless - This logo doesn't cater to any current logo design fads. > * Original - The custom welding of the upper case H from a lowercase h and > i gives this just enough originality without complicating the design. > > Aesthetically, we can't please everyone. I think this particular > iteration is reasonably inoffensive enough that, if it's even necessary, it > could be tweaked only subtly to arrive at something we could accept as a > community for the logo. > > My intent is not to start a thread filled with new logo submissions. > Rather, I'd ask you simply to consider whether you would accept this as a > logo for Habari. If this logo has some specific reason why it's use is > unacceptable for our project, please reply with those thoughts. If you > like the logo, maybe even you have some specific useful suggestion to tweak > it that could improve it -- you can reply with that too. Let's just get a > consensus going one way or another, and maybe we can move forward. > > Thanks. > > Owen > > -- > To post to this group, send email to [email protected] > To unsubscribe from this group, send email to habari-dev-unsubscribe@** > googlegroups.com <[email protected]> > For more options, visit this group at http://groups.google.com/** > group/habari-dev <http://groups.google.com/group/habari-dev> -- Colin Seymour Blog: http://colinseymour.co.uk Tech Stuff: http://lildude.co.uk Barefoot Running: http://barefootrunner.co.uk IRC: lildude #habari -- To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/habari-dev
