DX TIPS BBC launches major audience campaign across Pakistan: BBC World Service has launched a major marketing campaign to meet its Urdu audiences across Pakistan and promote BBC Urdu's flagship program, Sairbeen. Throughout the month-long campaign, BBC Sangat Kahain Aap Sunain Hum (You Say, We Listen), the BBC Urdu team will visit 10 towns, engaging local communities in discussions about issues central to their lives, such as water shortages and women's education. Debates will be broadcast on BBC Urdu's popular evening news and current affairs program, Sairbeen.
The campaign editorial is supported with BBC Urdu TV commercials on Pakistan's national and regional TV stations such as PTV, ARY One, Khyber TV, KTN and Indus Vision. There are also print ads in the national and regional press, including Jang, Naw-i-Waqt, Khabrain, Mashriq and Express, as well as hoardings, banners, posters and leaflets. The TV advertising was produced by Waqas Ahmed, a leading name in Pakistan's TV commercial industry. Karachi-based Blitz DDB was appointed by BBC World Service marketing team to deliver the creative and audience participation events. Acting head of BBC Urdu, Mirza Waheed, is looking forward to the opportunities to interact with the audiences: "The BBC Sangat campaign captures the essence of the BBC Urdu programming, which is for our audiences and about our audiences. "It will bring us closer to the listeners in Pakistan and will directly channel their voices and their views to the millions of listeners across the region." Alan Booth, Controller of BBC World Service Marketing, Communications & Audiences, says the aim of the campaign is to further boost BBC Urdu listenership in Pakistan: "BBC Urdu performs exceptionally strongly in Pakistan, receiving higher ratings than other international broadcasters for trust, objectivity and relevance. "However, as TV becomes an increasingly available and popular medium, we want to reinforce our listener base in Pakistan, connecting to them and engaging them in a dialogue on important issues." Campaign creatives are available on request. (BBC Press Release, 28 Feb. 05) Best Regards, MD. AZIZUL ALAM AL-AMIN GOURHANGA, GHORAMARA RAJSHAHI-6100 BANGLADESH ---[Start Commercial]--------------------- World Radio TV Handbook 2005 is coming out. Preorder yours and support open communications for DXers: http://www.amazon.com/exec/obidos/ASIN/0823077942/hardcoredxcom ---[End Commercial]----------------------- ________________________________________ Hard-Core-DX mailing list Hard-Core-DX@hard-core-dx.com http://dallas.hard-core-dx.com/mailman/listinfo/hard-core-dx http://www.hard-core-dx.com/ _______________________________________________ THE INFORMATION IN THIS ARTICLE IS FREE. It may be copied, distributed and/or modified under the conditions set down in the Design Science License published by Michael Stutz at http://dsl.org/copyleft/dsl.txt
