Hi again.... I thought my statements that came after that backed it up, but...
Of course, if an audience has more alternatives, then each of the alternatives will be shared. And that will reduce what was once the only medium to some fraction of the whole. So? Also if you shut off shortwave to whole regions of the world (I think I mentioned North America and Australasia--not just NA; but you could add Europe as well); of course your shortwave audience will decline. So? My point is that--yes, reduce the resources you devote to that formerly single means (ie: shortwave) in a measured, practical way. But turn it off completely to a region? Why? There is so much excess capacity on shortwave relay transmitters that time can be bought for one frequency close in to the target area for peanuts. And by keeping some capacity--even limited capacity--you continue to serve your audience...ALL of it. No, I'm sorry. The evidence at hand says that this is a campaign on the part of the BBC, not merely a reaction to changing realities on the ground. I do heartily agree with your last paragraph. John On Sunday, March 20, 2005, at 08:46 AM, Mike Barraclough wrote: > > >> John Figliozzi <[EMAIL PROTECTED]> wrote > >> >> Complete and utter b.s. IMHO. >> > Which part?? What evidence do you have to contradict the initial > statement > > "Short wave listening around the world is declining" > > on which the rest of the BBC statement is based? You only cover the > situation in North America whereas most of the shortwave audience has > always > been outside of North America. > > My view is that it is true that there is more listening to > international > radio on local FM relays, by satellite and via the internet. More and > more > people are also accessing broadcasters from outside their native > country by > means of satellite television. > > The case for retaining shortwave is that it can be heard on a cheap > portable > radio and the broadcaster has control of the means of transmission, > internet > sites can be blocked and local FM relays can be taken off the air by > local > governments usually at the very point, a local crisis, that their > citizens > would need independent news reports. > > Mike > > > > _______________________________________________ > Swprograms mailing list > [EMAIL PROTECTED] > http://dallas.hard-core-dx.com/mailman/listinfo/swprograms > > To unsubscribe: Send an E-mail to > [EMAIL PROTECTED], or visit the > URL shown above. > ---[Start Commercial]--------------------- World Radio TV Handbook 2005 is coming out. Preorder yours and support open communications for DXers: http://www.amazon.com/exec/obidos/ASIN/0823077942/hardcoredxcom ---[End Commercial]----------------------- ________________________________________ Hard-Core-DX mailing list [email protected] http://dallas.hard-core-dx.com/mailman/listinfo/hard-core-dx http://www.hard-core-dx.com/ _______________________________________________ THE INFORMATION IN THIS ARTICLE IS FREE. It may be copied, distributed and/or modified under the conditions set down in the Design Science License published by Michael Stutz at http://dsl.org/copyleft/dsl.txt
