AirCheck Launches Radio Monitoring Service in India
AirCheck India has announced the launch of its radio monitoring service in
India . Aircheck has analyzed and released airplay of popular songs in the
first six months of 2008 and has condensed the results into a chart of the
Twenty Most Popular Songs on Radio in India.
Such charts are a standard media fixture and resource in many media markets
around the world. But until now, in India airplay charts of this kind were not
available in a systematic fashion.
AirCheck India is in a unique position to compile the relevant data, as it
monitors 69 commercial radio stations in India’s 13 largest cities. Such
information is of particular interest to the radio stations themselves, to the
recording industry and to anybody who sells or markets popular music.
In addition to the Most Popular Songs overall, AirCheck also intends to compile
charts relating particularly to English language songs, to Bollywood titles and
to Hindi Pop. AirCheck also already gathers airplay information relating to
Bengali, Tamil, Telugu and Kannada songs.
Aircheck is a world leader in radio spot and music monitoring, providing
services for broadcasters, media research firms, the recording industry and
advertising agencies. AirCheck India, a subsidiary of US-based RCS Inc.,
provides audio identification services of commercials and songs that are played
on air. AirCheck India monitors radio stations around the clock, every day of
the year and provides “same day” verification. The data are made available to
the subscribers in near real time, on the web . In addition, in the United
States AirCheck – known there as Media Monitors – provides services such as
Newspaper Ad Tracking, TV Spot Monitoring, Spot Ten weekly charts of radio
advertisers, and also conducts custom research projects.
AirCheck came into existence because for decades, it was expensive and tedious
for radio advertisers to verify the number of times a spot played or whether
the right copy ran on-air. With the patented technology of AirCheck, Sales
Executives can have details on a particular radio spot or an entire media
campaign at their fingertips in seconds. The broadcast content recognition
process used by AirCheck is protected by U.S. Patent 5,437,050 with additional
patents pending.
RCS (Radio Computing Services) is the world's leading provider of broadcast and
Webcast software, serving over 9,000 radio stations, TV music channels, cable
companies, satellite music networks and Internet stations worldwide.. RCS
serves clients in 100 countries from its 23 offices around the world, providing
round-the-clock 24/7 global support. In India, RCS serves broadcasters, among
them many of the recently licensed FM radio stations, through its subsidiary
RCS (India) Pvt. Ltd., founded in 2002.
http://www.medianewsline.com/news/119/ARTICLE/2561/2008-07-07.html
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Jaisakthivel, Chennai
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