The BBC is understood to have cut its marketing, communications and audiences
division's budget of around £100 million by an initial £20 million for the new
financial year, at the start of April.
The reduction will increase over the next three years to 25 per cent until the
end of the current licence fee period in 2012-2013, according to a report in
The Guardian.
The budget affects the BBC's on-air promotional campaigns, print and billboard
advertising, cinema advertising and corporate events.
Earlier this month, Campaign revealed the BBC put the launch of an ad for BBC
Radio 1, created by Fallon, on hold because of fears of a backlash from
licence-fee payers.
Current TV ad campaigns for the BBC include an ad for BBC Blast, "fashion
advice" by Fallon, featuring an animated robotic dog, and an on-air promotion
of the BBC iPlayer featuring the strapline: "Making the unmissable unmissable."
(ADXC, Chennai, India)
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