Radio on DTH: Will You Get It?

Some of you have been enjoying radio via the direct-to-home (DTH) services that 
you've subscribed to; however the future of the radio services being provided 
to you with the DTH package could be doubtful.

Some DTH providers have been offering radio services, mainly state-owned All 
India Radio and satellite radio WorldSpace.

So, what's the problem?

Considering that offering radio services through the DTH platform is a common 
practice in European countries, US, middle-east, among others; the feasibility 
of such a practice in India is yet to be determined.

With their respective reasoning, DTH providers have brought up this issue, with 
some being in favor of the radio service to be offered to consumers via DTH 
platform and the others against it.

Which operators are for radio on DTH, or against it?

As reported by Medianama, the following approve of radio via the DTH platform 
under various conditions are: TataSky, Sun Direct, Reliance Big TV, Bharti 
Airtel, and Worldspace Inc, which already provides a registration process for 
radio channels to be distributed via satellite onto DTH, IPTV, Internet and 
cellular networks.

In order to be able to reach beyond limited spaces, FM radio player 
Entertainment Network India Ltd (ENIL) too wants radio on the DTH platform.

On the condition of limiting a radio service in conjunction with the proximity 
factor, Radio Mid-Day West, which operates Radio One FM 94.3, also supports 
radio via DTH Among other conditions, it has added that "DTH must be a medium 
to provide the radio station on an as-is basis and not modify or insert any 
content to avoid copyright issues."

Dish TV, Zee Turner have been staunch non-supporters of radio services to be 
offered through the DTH platform.

The key reason for the Dish and Zee to oppose the 'radio via DTH' platform is 
their concern for offering FM stations on DTH being a violation of government 
norms.

Solution

The issue of "Provisioning of exclusive radio channels (with or without 
advertisements) on DTH platforms" will be taken up at the open house 
discussions conducted by TRAI on May 5, 2009.

http://www.techtree.com/India/News/Radio_on_DTH_Will_You_Get_It/551-101649-613.html
-Jaisakthivel, ADXC, Chennai, India
 www.dxersguide.blogspot.com


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