RAI to invest E700m in DTT by 2012

Italian public broadcaster RAI has committed itself to investing at least E700 
to E750 million for digital terrestrial television by 2012.

RAI director general Mauro Masi said that RAI would invest E290 million in the 
transmission infrastructure, while E90 to E100 million will be invested in 
content.

For its part, commercial rival Mediaset is planning to spend an additional E1 
billion to complete the analogue switch off in Italy. According to CFO Marco 
Giordano, this sum would be on top of the E2 billion already spent on the 
introduction of DTT..

Meanwhile, both RAI and Mediaset, together with Telecom Italia Media, are 
launching in June the Tivu Sat direct-to-home platform in order to guarantee 
reception of the Italian DTT channels in those areas where the digital 
terrestrial signal does not arrive. Viewers will need a special smart-card, 
which will be sold jointly with the digital box from next month.

http://www.advanced-television.com/2009/may18_may22.htm#w1
- Jaisakthivel, Chennai, India


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