Your
News in Your Palms: Nigerian villagers to provide content for BBC
Hausa
London,
20 August 2009.
BBC Hausa has launched a multimedia initiative which will help generate content
from Nigeria’s rural audiences, focusing
on issues that matter to them and on their needs. As part of the Your News in
Your
Palms (Labarinku A Tafinku) initiative, starting tomorrow, Friday 21 August,
listeners in six Northern Nigerian villages will be using the mobile phones
provided to them by BBC Hausa to send to a dedicated BBC Hausa phone number
their views and reports about themselves and developments in their
communities.
The
initiative also encourages them to use the BBC Hausa mobile phones to send
pictures to the BBC. A selection of
these images will be published on the BBC Hausa website, bbchausa.com, and the
BBC Hausa page on the
social networking site, Facebook.
At
this stage, Your News in Your Palms connects with the Northern Nigerian
village communities of Daba, Fadibara, Godar Ali, Induku, Sakarma and
Sayori. The initiative will expand
across Northern Nigeria as well as to Niger and the Hausa-speaking areas of
Northern
Cameroon and Northern Ghana.
Head
of BBC Hausa, Jamilah Tangaza, explains: “There has been a technological as
well
as a cultural shift in the way our audiences get and share their news. At BBC
Hausa, we have been repositioning
our offer on multiple platforms to better serve these changes and the needs of
our audiences. Your News in Your Palms means we are taking our
relationship with them to a new level – and in fact, networking with
them.”
The
six village communities that have joined the initiative were among the ones BBC
Hausa connected with during the Village Roadshow last March. Jamilah Tangazah
hopes that Your News in Your Palms will also help village communities
across the wider region to forge closer relationships with each another, with
BBC Hausa serving as a channel and a moderator of this conversation.
Jamilah
says: “Seeing the benefits of such a relationship, other village communities
will be keen to partner with us as they too will like to share their stories on
the BBC and through the BBC. It is
our strong belief that this will help enhance cross-fertilisation of ideas
and the promotion of general debate and democratic
values.”
(Source: BBC Press release)
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