At the height of his popularity in the mid-1990s, former Bihar chief minister 
Lalu Prasad Yadav had made a trip to London. Addressing his followers at the 
Patna airport on his return, Yadav had proudly exclaimed: "Do you know where I 
went? I went to the BBC office in London!" 



That Lalu chose to describe BBC as the biggest highlight of his London visit 
was hardly surprising. That's a name that everyone - including the poorest and 
most backward that Lalu sought to address - in north India could recognise, 
probably even better than London itself. For years, BBC's Hindi news bulletins 
on short-wave radio has been the only source of information - certainly the 
most credible, as most listeners would insist - for millions of people in the 
Hindi heartland of India. 



Alas! that would be no longer the case from April 1. The BBC on Wednesday 
announced that it would discontinue its Hindi bulletins from April 1 as part of 
a global restructuring of its services. "This is death of an institution... an 
iconic institution. I have been in mourning ever since I learnt about the 
announcement," said Achala Sharma, who headed the Hindi Service for nearly 11 
years, and was one of the most popular voices of the Service. (from Indian 
Express.com)
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