Community radio: Riding airwaves for change

In a remote village of Kutch, elderly men listen to the radio with rapt 
attention as a play stresses horrors of domestic violence whereas in Sanand 
near Ahmedabad, a group of illiterate women dial a number to consult a doctor 
on a phone-in programme of a radio for gynaecological problems.

In both the examples, it is not the 'mainstream' radio that is bringing in the 
silent revolution in the state but the community radio that optimizes the power 
of airwaves.

Members of more than 20 organizations from Gujarat and neighbouring states 
attended a regional consultation workshop in the city organized by the ministry 
of information and broadcasting (I&B) and OneWorld Foundation India in 
collaboration with Rudi no Radio by Sewa. The three-day workshop aims at 
explaining the procedure to the NGOs and organizations interested in setting up 
the community radio and addressing issues such as fundraising and 
sustainability.

Talking about the need of such an initiative, Namrata Bali, director, Sewa 
Academy, told TOI that out of 148 community radio (CR) stations in India, only 
five are functioning in the state. "We are yet to tap the full potential of the 
medium where a community can own the station and can disseminate relevant 
content right from social messages to infotainment among the members.

In Gujarat, we have experienced social transformation in areas such as health, 
livelihood and gender issues," she said. However it is all not rosy on the CR 
front. The free airwave advocates have pointed out issues such as tedious and 
monotonous procedure for setting up a station including permission from four 
central ministries. , requirements for such a station and the biggest hurdle - 
applying online. The NGO representatives said that it might be an irony to 
expect a community in interiors of the country going for CR to have knowledge 
of internet or English. Another issue faced by most of the organizations is 
sustainability as without backing of a parent organization, it is difficult for 
the radio to survive.
Source: http://articles.timesofindia.indiatimes.com
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Jaisakthivel, ADXC, Tirunelveli, India
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