At 09:39 PM 01/12/2005, Chris Shaw wrote:
Has anyone offered something special to drum up new work, such as free AV &/or spyware scan on first visit?? If you have, what was the offer & how well did it work??
Offering something for free makes it worthless, doesn't it? I mean, if *you* think your service can be given away, then what is the customer supposed to think? I do free work for customers who are large, loyal customers, but I never fall for the "Do this for me for free, and the next computer I get, I'll get from you." because it's a lie. They might not realize they are lying when they say it, but less than 10% actually follow through on their promise.
If your service is worth $100, then charge $100, and show the customer why it's worth $100.
Otherwise, you end up being the lowballer who ruins the business for everyone (and there's at least one of these in every town.)
T
