The Program Director is Matthew Brogan
Nextbook
180 W. 80th Street
Suite 201
NYC, NY 10024
[EMAIL PROTECTED]
646-277-2405 phone
646-505-5265 fax

Here's a recent article from the NYT (I include as it's now no longer free)

August 9, 2003
Judaism Through Books, Not by the Book
By JULIE SALAMON


In a recent episode of "Sex and the City," Charlotte, the elegant Episcopalian
who has converted to Judaism for her boyfriend, Harry, prepares a festive 
Sabbath
dinner. He arrives, admires the table and switches on a Mets game. When 
Charlotte
asks him to turn off the television, he appears to have complied. She 
proceeds with
the ritual blessings, only to realize that Harry is still watching the game 
???
on mute. Charlotte is furious. "I gave up Christ for you, and you can't give
up the Mets!" she snaps.

This clever moment captures an essential conundrum for many Jews, 
especially in
an open and pluralistic society. Harry felt so wedded to his Jewish 
identity that
he had warned Charlotte that he could not marry outside his religion. So 
she undertook
serious study and by-the-book conversion. And then discovered, in her 
Sabbath face-off
with the Mets, that part of being Jewish was disagreeing about what it 
means to
be a Jew.

It's the kind of question that rabbis have long pondered. But now Nextbook, 
a new
project to promote Jewish cultural literacy nationwide, is hoping to raise 
such
issues in secular places like public libraries, museums, symphony halls and 
the
Internet. Thanks to its founder, the Jewish philanthropy Keren Keshet-the 
Rainbow
Foundation, it has several million dollars with which to do it.

"There are so many paradoxes around the idea of Jewish tradition," said
Jonathan Rosen, an author who was for 10 years the culture editor of The 
Forward,
the Jewish weekly, and is now working with Nextbook. "What is a Jewish book?
For some people Jewish literature starts with Sholom Aleichem and ends with 
Philip
Roth. The Forward was a Yiddish newspaper for general readership, and then 
it was
in English. What does that mean? Tradition itself is full of abrupt 
transformations."

Nextbook, based in New York, will use literature to introduce the tradition 
???
or at least the transformations ??? to people who have not shown a 
particular interest
in either. It is distributing reading lists of 300 titles (more will 
follow), along
with the books themselves, to public libraries.

There is also a lively Web site, nextbook.org, orchestrated by Blake Eskin, 
another
author who used to work at The Forward. His models are online digests like 
Arts
Journal (artsjournal.com) and Romenesko (poynter.org/medianews), aggregates 
of information
on particular subjects. Drawing on a wide variety of publications and other 
sources
??? highbrow and low, left and right, Jewish and secular, domestic and 
foreign ???
Mr. Eskin evokes the spirit of an earlier age, when the Jewish 
intelligentsia argued
the world in coffeehouses or in living rooms.

The organizers are working hard to avoid even a whiff of Hebrew school. The 
reading
lists, in brightly designed pamphlets, are divided into categories that 
don't sound
sectarian, like Sense of Place and Discovering Myself. Also being sent to 
bookstores,
they include both unsurprising choices (Isaac Bashevis Singer's memoir "In
My Father's Court") and intriguing ones (Nathanael West's classic Hollywood
novel, "The Day of the Locust").

"We thought public libraries could be a nonthreatening gateway that Jews could
easily enter to learn about themselves," said Arthur Fried, who helps run Keren
Keshet-the Rainbow Foundation, established in a bequest by Zalman C. 
Bernstein.
Bernstein, formerly Sanford C. Bernstein, accumulated a fortune on Wall 
Street and
changed his name to Zalman as part of a late-in-life embrace of Orthodox 
Judaism.

"Some Jews don't want to enter through a synagogue or a Jewish community center
or any of the regular channels," Mr. Fried said. Mr. Rosen was hired to help
conceive Nextbook and a series of short books about historic Jewish figures 
and
subjects, to be published by Schocken Books, an imprint of Alfred A. Knopf. 
The
series will include Robert Pinsky writing on King David, Sherwin Nuland on 
Maimonides
and Leon Wieseltier on messianism.

Mr. Rosen hesitated to predict the Nextbook audience or to pinpoint its 
goal. "On
the one hand, it's very simple," he said. "The promotion of Jewish culture
and literacy among Jews and non-Jews. Working at that place where literary 
culture,
secular culture and Jewish culture and tradition all meet. But sometimes 
they don't
meet. Sometimes they walk right past each other."

For Julie Sandorf, Nextbook's director, literature is directly tied to at 
least
one search for Jewish identity: her own. She is a sort of professional 
idealist,
whose career until now has been raising money to develop housing for the 
homeless.
Though her parents are Jewish, her upbringing in Port Washington, N.Y., was 
so devoutly
secular, she said, that the family's Passover meal included neither 
religious ritual
nor an explanation of the holiday. Still, Ms. Sandorf said she felt awful 
when her
own daughter, then 3 and attending nursery school on the Upper West Side, 
"announced
over Christmas vacation: `Mommy, I want to be a Christian. I don't want to 
be a
Jewish.' "

Ms. Sandorf decided it was time to learn about her history and tradition. 
But she
didn't head for a synagogue. That evening she went to a bookstore and 
bought a book
about Hanukkah. Eventually, she and her family joined a Jewish 
congregation, and
her daughter had a bat mitzvah.

Yet Ms. Sandorf stressed that Nextbook's approach was secular. "This is not
about religion," she said. "This is about giving people the opportunity
to learn about Jewish culture, history and ideas." That is a distinction, she
acknowledged, that many Jews would not accept. "There's always that tension,"
she said. "How do you separate the culture from the religion? It's very hard
because they are intertwined."

Nextbook's programs begin this fall in Chicago and Seattle and then will 
expand
to Washington and other cities. They include readings by authors like 
Michael Chabon
and Amos Oz, and discussions like "What Is the Kaddish?," linked to the
Seattle Symphony's performance of Leonard Bernstein's "Kaddish." (Kaddish
is the Jewish prayer for the dead.)

The idea is to find a Jewish connection to events that are already planned, 
explained
Matthew Brogan, Nextbook's program director. So when the Einstein 
exhibition that
recently closed at the American Museum of Natural History in New York moves 
to the
Field Museum in Chicago, Nextbook plans to present lectures on science and 
Judaism
or on science and Jewish literature.

The Nextbook group approaches the project with realism as well as 
enthusiasm. "I
don't think Nextbook is the answer to the future of Judaism or Jewish renewal,"
Mr. Eskin said. "I think there are a lot of people asking the question, `What
does it mean to be a Jew?' This is one more way to help them figure that out."

Victoria Kahn
[EMAIL PROTECTED]
Arlington, Virginia


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