Madden,Emily A <[email protected]> asked :

 > Will we be able to print-off copies
 > of the entire newsletter in
 > something like a PDF format or, is it going to be
 > reformatted to the
 > degree that articles & topics will be presented in a
 > more dynamic
 > environment with hotlinks to individually presented
 > articles --which,
 > if the latter, would be cumbersome to compile as a print
 > newsletter
 > [and somewhat wasteful in terms of amount of paper needed
 > to do so]
 > --since we would have to print each article/column
 > separately?

Having either misplaced or never received a copy of one of last 
year's newsletters, I found myself printing off my own copy of an 
issue very recently.

The first thing I noticed was how much more colorful the actual 
newsletter is before being sent to our publisher. Since I have a 
color printer at home, I was able to see all of the color, unlike the 
published copies I've had mailed to me. The paper it was printed on 
wasn't as nice, but if I wanted to, I could buy beter paper for printing with.

As far as missing material goes, there was one noticable difference : 
the ads. This was particularly glaring when I would end up with an 
almost blank page (just "AJL Newsletter", the date, and the page 
number) which would have been a full-page ad in the published newsletter.

I would suggest that this is an important factor which needs to be 
addressed. If online-only editions won't allow ads, that could be a 
significant loss of revenue, as well as having readers miss out on 
pre-publication ads for books we'd like to put on our "might 
purchase" lists. If we do retain the advertising, we might want to 
charge a bit more to the advertisers, as they theoreticallly would be 
reaching more readers, above & beyond the AJL membership.

B'shalom,

Steven M. Bergson
Toronto, Canada


---

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