The Librarian's Nitty-Gritty Guide to Social
Media<http://www.alastore.ala.org/detail.aspx?ID=3723>
By Laura Solomon
Related:
"Doing Social Media So It Matters: A Librarian's Guide"
"Strategic Planning for Social Media in Libraries (THE TECH SET(r) #15)"
For Immediate Release
Thu, 01/17/2013 - 12:54
Contact: Jill Davis
Publishing (pub)
CHICAGO - The vast array of social media options present a challenge: it's
tough to keep current, let alone formulate a plan for using these tools
effectively.
Laura Solomon, a librarian with extensive experience in Web development, design
and technology, cuts to the chase with "The Librarian's Nitty-Gritty Guide to
Social Media," published by ALA Editions. Her invaluable guide lays out a
straightforward and pragmatic approach to using social media in any kind of
library. Broadening her best-selling ALA Editions Special Report on the topic,
she:
Presents an overview of the social media world, providing context for
services like Facebook, Twitter and YouTube and analyzes how adults' and teens'
use of social media impacts the library;
Offers advice on easy ways to use these tools on a daily basis, with
planning strategies for posting and scheduling;
Addresses the fine points of Facebook, comparing the various types of
profiles and accounts;
Guides readers in the basics of crafting eye-catching status updates and
other social media best practices;
Shows how to manage and monitor accounts, including pointers on dealing
with negative feedback.
Solomon is library services manager for the Ohio Public Information Network and
former Web applications supervisor for the Cleveland Public Library. She has
been doing web development and design and conducting classes in public
libraries and as an independent consultant for more than a decade. In 2009, the
Ohio Library Council recognized her for her role in saving more than $147
million of public library funding by utilizing her expertise in social media
tools. She was tapped as one of Library Journal's Movers & Shakers for 2010.
She earned her MLS from Kent State and was awarded her MCIW (Master Certified
Internet Webmaster) in 2004. She blogs at www.meanlaura.com.
ALA Store purchases fund advocacy, awareness and accreditation programs for
library professionals worldwide. ALA Editions publishes resources used
worldwide by tens of thousands of library and information professionals to
improve programs, build on best practices, develop leadership, and for personal
professional development. ALA authors and developers are leaders in their
fields, and their content is published in a growing range of print and
electronic formats. Contact ALA Editions at (800) 545-2433 ext. 5418 or
[email protected].
Stephanie (Sara Leah) Gross
MSLIS, MATESOL
Chair, AJL Mentoring
Member, AJL Librarianship and Education Committee
Pollack Library
Yeshiva University
500 West 185th Street
New York NY 10033-3229
212.960.5442
__
Messages and opinions expressed on Hasafran are those of the individual author
and are not necessarily endorsed by the Association of Jewish Libraries (AJL)
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