Marketing Your Library's Electronic Resources: A How-To-Do-It Manual for Librarians Marie R. Kennedy and Cheryl LaGuardia Item Number: 978-1-55570-889-4 Publisher: ALA Neal-Schuman Price: $60.00 Link: http://www.alastore.ala.org/detail.aspx?ID=4224 200 pages 8.5" x 11" Softcover ISBN-13: 978-1-55570-889-4 Year Published: 2013 AP Categories<http://www.alastore.ala.org/approval-plan.aspx>: A It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes * Four complete programs from both public and academic libraries * A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models * Numerous examples of well-executed plans and outcomes Check out this title's Web Extra<http://www.alaeditions.org/web-extra-marketing-your-librarys-electronic-resources>! (Link: http://www.alaeditions.org/web-extra-marketing-your-librarys-electronic-resources) Stephanie (Sara Leah) Gross MSLIS, MATESOL Chair, AJL Mentoring Member, AJL Librarianship and Education Committee Pollack Library Yeshiva University 500 West 185th Street New York NY 10033-3229 212.960.5442 Skype: Stephanie.l.gross http://www.linkedin.com/in/stephanielgross http://yeshiva.academia.edu/StephanieGross "As we look ahead to the next century, leaders will be those who empower others." - Bill Gates.
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