New Workshop! Building Great Programs for Patrons in their 20s and 30s <http://ala-publishing.informz.net/z/cjUucD9taT00NDc0NjI1JnA9MSZ1PTEwMzEzNTcyOTEmbGk9MjY0MzExMzM/index.html>90-minute workshop with Kate LaMantia and Emily Vinci Item Number: 1541-9078
Publisher: ALA Editions Price: $55.00 (** Group rates apply. Discounts for ALA Members) Thursday, January 15, 2015 2:30pm ET | 1:30pm CT 12:30pm MT | 11:30am PT To serve your library's present needs while planning for its future, it's essential to target patrons in their 20s and 30s. In this workshop, Kate LaMantia and Emily Vinci will present strategies and resources for reaching this demographic. Using the insight they've gained throughout their careers, they'll also share ideas and examples of effective programs and marketing approaches. Topics include: * Budgeting for programs * Marketing your programs effectively to this demographic * Off-site programs and working with community partners * Series and stand-alone programs * Programming themes such as pop culture, nostalgia, DIY, educational/personal growth, and others * Ways to measure outcomes * Overcoming challenges and unexpected obstacles Learn more: http://www.alastore.ala.org/detail.aspx?ID=11272&zbrandid=4634&zidType=CH&zid=26431132&zsubscriberId=1031357291&zbdom=http://ala-publishing.informz.net Stephanie (Sara Leah) Gross MSLIS, MATESOL Past Chair, AJL Mentoring Pollack Library Yeshiva University 500 West 185th Street New York NY 10033-3229 212.960.5442 Skype: Stephanie.l.gross http://www.linkedin.com/in/stephanielgross http://yeshiva.academia.edu/StephanieGross "As we look ahead to the next century, leaders will be those who empower others." - Bill Gates.
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