Hi Yoel,
What an interesting idea! I'm not sure if AJL is set up to handle such a thing, 
but I'll definitely bring it up to our leadership council.
Thanks for thinking outside the box,
Heidi

From: Yoel Sheridan [mailto:[email protected]]
Sent: Tuesday, December 08, 2015 2:10 AM
To: [email protected]
Cc: 'Hasafran'
Subject: Why not add, or switch to, reviewing manuscripts? - attn. Heidi Estrin

Dear Heidi

Since writing to you about your podcast 'Enough with the Holocaust Books', when 
I suggested that AJL could by-pass mainstream channels and offer reviews of 
independently published books in subjects of their choice, I have had an 
additional thought that I would like to share with you.

As you know only too well, the fast development of the digital age is forcing 
libraries to face difficult decisions as to their future function in society 
and sadly some libraries are even facing extinction. Libraries rely on 
mainstream publishers who determine which book to publish, primarily by its 
commercial value, and then determine its popularity by the extent of their 
promotional activity. In these matters libraries exert little or no influence.

I venture to suggest that an organization of libraries such as AJL, could exert 
its collective latent purchasing power on the publishing industry by focusing 
on independent authors who are currently being wooed by the print-on-demand and 
other publishers, who print, but often do not effectively promote, the books 
they publish.

AJL could commission, and/or offer to review, manuscripts on subjects of AJL's 
choosing, giving a guarantee to purchase after publication (at a discounted 
price) a pre-determined number of books (a reasonable print run?), that meet 
pre-determined standards. Authors who will have that guarantee can then either 
approach mainstream or other publishers with a guarantee of your backing, or 
self-publish with extra confidence.

At the moment AJL provides a service of reviewing books and awarding authors 
that have already been published. Why not add, or switch to, reviewing 
manuscripts and so influence the nature and quality of the books on library 
shelves?  Income can be generated by charging authors a reasonable review fee.

Libraries and authors are today, the two weakest links in the publishing world. 
Joined together, the links will be exponentially stronger.

Just a thought!

Shalom and best wishes

Yoel Sheridan
Israel
[email protected]<mailto:[email protected]>
www.tenterbooks.com<http://www.tenterbooks.com/>

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