(responding with just a bit of possibly relevant context,
not always directly)
Paul Johnson wrote:
I've lived through a couple of corporate rebranding exercises in my time, and
I've read about some others. They follow a pattern:
...
2. The new branding is released with as much fanfare as possible. Press
releases are released. Staff are given briefings about the significance
of the whole exercise and the bold new future that it symbolises.
I don't think our choice of logo is quite as significant as
a corporate logo. We could even use more than one logo if
we wanted (maybe different people or different places). The
current logo is prominent on the haskell.org (and
wikipedia), mainly... places I rarely see, when working on
Haskell.
I see a couple things people are trying to do
-> Self-descriptive, without trying to change the way we are
as a community or a language
-> Inviting to newcomers, mostly independent of how we
actually work (although better if we advertize things we can
actually provide, of course)
I don't think it's trying to create a change in the language
or the community, mostly it's to reflect the change that has
already happened.
3. The staff universally agree that the new logo is not a patch on the old
one. The old one was a much loved friend; it stood for something; people
have spent years working for it. The new one is obviously a piece of
cheap gimcrackery
yup, I'll miss the old logo. To me, it still looks
beautiful, clean and fitting.
A paradox of the Haskell world is that, while the language is Vulcan, the
community around it is dominated by Warm Fuzziness. Clearly the two are not
mutually exclusive.
nice observation!
A rebranding exercise needs to start with a short list of adjectives that the
brand is to represent,
good idea... although we could just be attracted by whatever
proposed logo happens to have beauty instead, if our only
purpose is not to be stuck with an ugly logo.
and I think that the Haskell community needs to decide
this before it fires up Inkscape.
or in parallel with :-) -- random creativity can help us
start thinking about what we don't want to see, and why we
don't want to see it, too
-Isaac
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