Haskell pronounciation

[J. D.]

How is Haskell pronouced?
That is, does it rhyme with "cell" like most words ending in "ell",
or does it rhyme with "cull" like in some names?
No one in this area has heard of Haskell.  I'd like to speak the
correct name when I make people aware of Haskell.

Regards,

- John

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