How normal does one insert Greek letters?  ... in both the into and TeX 

Normally one doesn't :(.

If you're talking about stretches of Greek text, there is no good way to
do that at present.

If you're talking about isolated letters for math, that should be
doable, though not fun.  Have to use @math for the TeX output, and UTF-8
for the non-TeX output.  Something like:

@iftex
@set alpha @math{@alpha{}}
@end iftex
@ifnottex
@set alpha UTF-8-sequence-for-alpha (sorry, I can't type it)
@end ifnottex

And then use @value{alpha} where you want an alpha.

Perhaps one day we will have real cross-output-format support for math
and/or Greek, but that day is not today.

Best,
Karl

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