Title: More on VICTORY!  Firm hits brakes on 'road kill' candy
See Joseph Pastore's letter to Kraft below AP article.

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From: "Rita Fazio" <[EMAIL PROTECTED]>
Date: Tue, 1 Mar 2005 03:55:58 -0500

Judy,

Kraft is stopping production of this candy. Below is the email about it.   Rita

----- Original Message -----
From: Joseph Pastore <mailto:[EMAIL PROTECTED]>  
Sent: Sunday, February 27, 2005 7:36 AM
Subject: Re: KRAFT CANDY in the SHAPE of ROADKILL ANIMALS!!!!!

We received this email from Debbi Tanzer saying that Kraft is discontinuing production. Also included herein is my email to them:

Don Smith / The Bergen Record

Firm hits brakes on 'road kill' candy

Production halted as activists call  animal-shaped sweets tasteless
New Jersey animal activists want this candy taken off the shelves.
The Associated Press
Updated: 5:29 p.m. ET Feb. 25, 2005

TRENTON, N.J. - Production of roadkill-shaped candy screeched to a halt Friday, as Kraft Foods Inc. announced it would stop manufacturing the treats amid protests by animal rights activists.
  
"We take comments from our consumers really seriously and, in hindsight, we understand that this product could be misunderstood," said Kraft spokesman Larry Baumann.

Kraft plans to stop production of the fruity-flavored Trolli Road Kill Gummi Candyas soon as possible and then sell off remaining inventory, Baumann said.

The announcement came after the New Jersey Society for the Prevention of Cruelty to Animals protested that the the candy, which is shaped like critters run over by cars - complete with tire treads - encouraged children to be cruel to animals.

"It sends the wrong message to children, that it's OK to harm animals. And that's the wrong message, especially from a so-called wholesome corporation like Kraft," said society spokesman Matthew Stanton.
    
The society said it was considering petition drives, boycotts and letter-writing campaigns to get the candy, in shapes of partly flattened snakes, chickens and squirrels, pulled from the market, Stanton said.

Copyright 2005 The Associated Press.

February 20, 2005

Roger Deromedi
CEO
Kraft Foods
1 Kraft Court
Glenview, IL 60025

Dear Mr. Deromedi:

Kraft Foods has used very poor judgment in producing and marketing a Trolli product called Road-Kill Gummies! To trivialize the tragic deaths and sufferings of innocent animals is not only gratuitous and apathetic but so out-of-character with one of the foremost names in all of American commerce that it's hard to believe such a lapse in judgment could take place there.

A National Geographic report (May 12, 2004) http://news.nationalgeographic.com/news/2004/05/0512_animaloverpasses.html, describes encouraging initiatives being undertaken involving the construction of wildlife overpasses and tunnels to help address this national tragedy, which also accounts for approximately 200 human deaths per year in such vehicle-wildlife collisions, according to The Federal Highway Administration.

On behalf of human dignity, respect for life, and the good name of Kraft Foods, I would respectfully suggest that you remove Road-Kill Gummies from your product line and recall any that may have already been distributed as morally unfit for human consumption.

Sincerely,

Joseph Pastore
Animal Advocate
140-39 34th Avenue
Flushing, NY 11354
Tel. 917-279-6200


----- Original Message -----
From: AnimalVoicesNews <mailto:[EMAIL PROTECTED]>  
Sent: Tuesday, March 01, 2005 1:55 AM
Subject: {WRITE!} Road kill candy angers animal rights activists (1 essential photo)

AnimalVoicesNewsAlert

Note:  And you thought we had heard everything.  See my letter below.

Source/Letters:  AP
Link:  http://www.cnn.com/2005/US/02/25/roadkill.candy.ap/index.html
Contact:
Kraft Foods Corporate
Mark Berlind, Executive Vice President, Global Corporate Affairs
847-646-2408
Kris Charles, Director, External Communications
847-646-6251
Kraft Foods Inc.
1-800-323-0768

For additional contacts outside U.S.:  
http://www.kraft.com/newsroom/media.html

Kraft Foods Global, Inc.
Consumer Response Group
1 Kraft Court
Glenview, IL60025
Consumers: Web email: http://www.kraftfoods.com/main.aspx?m=contact_us/cu_form1

CNN.comSearch
Road kill candy angers animal rights activists
Kraft: 'We didn't mean to offend anyone'




"A single voice may not be heard, but the voices of many
cannot be ignored. " ~ Author Unknown




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