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From: Mohammed Fauzi
Sent: Friday, February 25, 2005 2:14 PM
Subject: Chat Shows, Nashid Groups, and Lite Preaching

Chat Shows, Nashid Groups, and Lite Preaching
Egypt's Air-Conditioned Islam*

By Hossam Tammam, Patrick Haenni**
February 16, 2005




The hijab that was the symbol of the Islamic awakening of the 1970s -
has now become emblematic


Egypt's political scene changed fundamentally in the second half of
the 1990s. The murder of tourists in Luxor in 1997 led, paradoxically,
to the end of violence by Islamist groups. The "young generation" of
Islamists (al-jil al-jadid) went over to the principles of liberal
democracy that were the basis for the programs of all the parties that
tried to set themselves up under the banner of religion: Al-Wasat (the
Center), Al-Islah (Reform) and Al-Shariah (Religious Law).

The Muslim Brothers, the most important of the Islamist organizations,
which have been simultaneously repressed and tolerated, are making
pacts with their former devils: they have forged alliances with the
secular leftwing Tagammu Party during campaigns of solidarity with
Palestine, and on February 27, 2003 with the ruling National
Democratic Party of President Hosni Mubarak in the great rally at the
Cairo stadium against United States' intervention in Iraq.

Between Official and Political Islam

The competition between official and political Islam, which shaped the
dynamics of Islamization in Egypt over the past 25 years, was
undermined by these changes. The protagonists in this cold war have
been disqualified: Al-Azhar, the heart of official Islam, is under
fire for its compromises with the regime; among the young in Cairo its
ulama (scholars) are seen as out of date, living in an ivory tower. In
political Islam the Muslim Brothers, tarnished by links, more supposed
than real, with the violence that has shaken Egypt, have lost the aura
they had in the 1980s. And the radical groups have either disappeared
or retreated to the margins of the Muslim world (for example, the
faction of the Jihad group outside Egypt, under Dr. Ayman Zawahiri,
allied itself with Osama bin Laden).

New religious players have appeared: charismatic preachers with a
style similar to American televangelists; performing artists who have
"re-Islamized" themselves; middle-class women who have set up as
preachers and invented a new tradition, the Islamic salon, now a
feature of middle-class life; musical preaching groups; and highly
educated "independent" Islamists.

These people have four things in common: almost all come from secular
parts of the educational establishment and have acquired their
knowledge of religion by themselves; they are young, from privileged
backgrounds and socially integrated; they are trying to combine the
characteristic teachings of different cultural models with Islam,
which then loses its centrality; and they claim to have broken both
with official and political Islam. But the values of this trend are
far from revolutionary. Instead they are the disenchanted, here-now
gone-tomorrow yuppie values: hedonism, individual ease, and
consumption. We are moving away from the era of politics.

Hijab and Fashion Business

The issue of the Islamic headscarfâthe hijab that was the symbol of
the Islamic awakening of the 1970sâhas now become emblematic. It no
longer signals rejection of the West as it did then, but instead
signifies a non-Islamist way of being Muslim: the end of an obsession
with identity and an _expression_ of the realities of globalization,
market reform, and consumerism.

The hijab has been reappropriated by the fashion business, although it
is still sometimes sold outside mosques. In boutiques that cater for
women who veil, the hijab is now designed to the standards of
international fashion. The shops have English or French names:
Al-Muhajabah Home, Al-Salam Shopping Center, Flash, L'Amour. All far
from the identity program of the Islamists or the ethics of modesty.
These "liberal veiled women" (al-muhajabbah al-mutaharrirah) have
exhausted the patience of fundamentalists by wearing Paris-designed
scarves and speaking to their children in English. They are condemned
both by the activists of the Muslim Brothers and traditional preachers
trying to invoke the omniscience of God.

Nashid: A Broader Scope

Similarly, the nashid (religious chant) has been ideologically
deprogrammed and adjusted to globalization. The old custom of
chanting, inherited from the Sufis, was taken up in the 1970s by
Islamist groups on university campuses, who were inspired by the
writings of the many Islamist militants then in prison, with their
references to jihad, martyrdom, and heroism, and their condemnation of
the arbitrariness of government. For a decade it was all politicsâjust
as it was for the headscarf when it first appeared on the campus. The
words of the chants were militant and criticized the state, and there
were no musical instruments, which were deemed illegal. Later,
influenced by the Islamic-nationalist music of the first Palestinian
Intifada (1988-91), the nashid was musically accompanied, first by
tambourines, then drums, then synthesizers.

At the end of the 1980s two performing groups were formed and were
sought after in Islamist circles to play at the "Islamic marriages"
that started a new fashion. The themes of the nashid were modified,
and love, happiness, and poetry appeared. This was partly to suit the
less activist younger generation, but also because militant slogans
did not fit the formalities of Egyptian marriage ceremonies. In the
later 1990s the groups became more professional, widened their range
of instruments, began to charge for performances, and sold
audio-cassettes. In 1990 there were just two groups: now there are
about 50. They have left jihad and its repertoire behind, and compete
with Egyptian pop starsâand like those stars, they waver between a
romantic mood and bursts of nationalism alluding to Palestine and
Iraq. Nashid groups have less religious names than beforeâAl-Wa`d
(Promise) or Al-Gil (Generation) are now common; their music continues
to fuse with non-Arab rhythms, Anglo-Saxon pop, jazz, and rap.

Super-Cool Preaching



Amr Khalid, 36, the 'super cool' preacher


This entry, both with the hijab and the nashid, into consumerism and
syncretism with non-Arab models, has led to an implicit questioning of
the old puritanism of the 1970s and 1980sâand above all a questioning
of the principle of the ideologization of religion. The change is
important: we could trace similar patterns in the Islamic economy,
increasingly affected by the ups and downs of international finance;
or in Islamic charity, which has been rethought, within a framework of
neoliberalism, as a security net to replace the state's withdrawal
from this area (a withdrawal the Islamists have widely supported).

Among a section of the religious middle classes this change resembles
the familiar Western New Age religiosity in the way it borrows from
other cultures (such as Asian spirituality). Magda Amer, a young,
middle-class woman preacher from Cairo, is keen on chakras,1 yoga,
reflexology, and macrobiotic food. Her courses on Islam and
alternative medicine attract well-heeled women who attend the Abu Bakr
Al-Siddiq Mosque in the affluent suburb of Heliopolis where she
preaches.

Amr Khaled, 36, from a solid middle-class background, has taken this
change to the limit with his super-cool preaching, which invokes the
Protestant work ethic and self-awareness. In just four years he has
become the most popular preacher in the Arab world and beyond. The
secret of his success was that he positioned himself outside the
rivalry between political and official Islam, by offering a religious
product compatible with the modern expectations of the urban middle
classes: a worldly religion that talks about inner peace and spiritual
well-being, and rejects religious observance in which rite is an end
in itself. It refuses to see Allah as a God of retribution.

Khaled does not want to look like a traditional sheikh; he prefers to
be close-shaven rather than bearded; wears a suit and tie, not a white
galabiyya; speaks Egyptian dialect, not classical Arabic. He has
broken with the classic Salafi style of preaching, adopting a softer
style in which God is love.

Copying the style of the US televangelists, he was the first to bring
a religious chat show to the Arab worldâa formula quickly taken up by
all who call themselves the "new preachers" (including Khaled
Al-Guindy, Al-Habib Ali and Safwat Hegazy). His main message is that
we must "reconcile religion and life." Observance does not mean
sacrifice but small adjustments; being religious does not mean giving
up the pleasures of life. That is why he likes to be photographed
wearing a football shirt and with a soccer starâa way of concretely
expressing the balance between body and spirit.

All this is far from jihad, or even just politics, as noted by the
sheikh from Al-Azhar who, a little cynically, spoke of Khaled's da`wah
diet (light preaching); the Muslim Brothers call it "air-conditioned
Islam." Khaled's only project is to address the trendy young of Cairo
or Alexandria through a religious discourse that talks of the values
of self-realization that are part of liberal modernity: ambition,
wealth, success, hard work, efficiency, and self-awareness. He offers
them the model of virtuous wealth and salvation through deeds. One of
his followers explains bluntly: "Wealth is a gift from heaven and a
rich Muslim will spend his fortune in the cause of God and in
charitable deeds."

That is Khaled's intention. In a rush of enthusiasm, he told his
followers, "I want to be rich so that people will look at me and say
'You see, rich and religious,' and they'll love God through my wealth.
I want to have money and the best clothes to make people love God's
religion." Khaled attaches importance to effort and the efficient use
of time, and crusades against useless leisure and too much sleep. Like
an entrepreneur, he believes that "the first thing, in building a
serious life, is to define objectives, and write them down." He calls
on his followers to be "productive in the help you give to friends,
productive in doing deeds, productive in developing society." He
praises the value of ambition: "One of the proofs of God's love is
that it encourages you to be ambitious, gives you the ambition to
reach ever higher, to raise yourself ever higher in society."

Khaled certainly has been successful: his sermons are now protected by
copyright, he has set up several companies for distributing
audio-cassettes, he is religious adviser to the Saudi firm Iqra and in
demand on the boards of directors of Islamic banks. As a religious
entrepreneur who sanctifies market values within the framework of
depoliticized preaching, Khaled has become a media product, and he
certainly sells. LBC, the chain founded by Christian Lebanese
militias, unhesitatingly sacrificed its religious loyalties to the god
of profit: last Ramadan, it broadcast Khaled's Islamic chat show, Wa
Nalqa Al-Ahibba (Meeting the Loved Ones), to woo audiences in the Gulf
states and to maximize its advertising revenues.

A US-Style Da`wah



Abdullah Gymnastiar, does not only preach, he also gives courses in
management and motivation.


This sort of preaching is not just an Egyptian phenomenon. For the
past five years Islamist publishers have been enthused by the idea of
management. A former Muslim Brother, Muhammad Abdel Gawad, publishes
an Islamized version of this in booklets with titles such as The
Secrets of Efficient Administration During the Life of the Prophet and
The Prophet's Management of Human Relations. In Morocco similar
pamphlets tell you to put Divine Blessing to the Service of Business,
and in the Gulf an Islamist publisher sells The Ten Habits of a
Successful Person. In Indonesia the most sought-after of Jakarta's
trendy preachers, Abdullah Gymnastiar, does not only preach; he also
gives courses in management and motivation.

In Egypt state religious institutions have not escaped: at the
Ministry of Waqfs,2 reform projects now concentrate more on the social
role of the mosque, civil society, and self-sufficiency. One of their
seminars at Al-Azhar University focused on rethinking da`wah
(preaching), using the precepts of US-style marketing.

There may be something to be said for these ways of affirming
religion. And the syncretism that is creeping into new manifestations
of the return to Islam may make us smile. But what we are seeing is
not so much the rise of an Islamic humanism, more an Islamized renewal
of economic liberalism. And this is happening in a climate of severe
and increasing social inequalities that urgently need an alternative
solution to resist neoliberal globalization.

Thoughtful young Islamists show growing interest in movements that
seek alternative solutions in the anti-globalization debate, such as
Al-Janub (the South), an organization oriented towards the third
world. Their interest may still focus on recreating a utopia founded
on Islam, but freed from its old obsession with identity.


--------------------------------------------------------------------------------

* This article was originally published in September 2003 at the Le
Monde diplomatique, English Edition.

** Hossam Tammam,the Editor of the Cultural page of islamonline.net
(Arabic Section)

** Patrick Haenni,is a researcher in the French Center of Economic,
Juristic and Social Studies and Documentations (CEDEJ).

[1] Sanskrit term meaning "wheel," which, according to eastern
medicine, is a centre of energy promoting health and psychological
well-being.

[2] The waqf is the regulating body for Islamic religious properties
and endowments.


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