APCO Worldwide Opens in Malaysia
Firm to assist new Malaysian government in strengthening communication
Hong Kong (August 10, 2009) �C APCO Worldwide, continuing to broaden its 
activities in Asia, is opening a new office in Kuala Lumpur, Margery Kraus, 
president and chief executive officer, announced today. Among the office’s 
first clients is the Government of Malaysia under the government of Prime 
Minister Najib Razak.

“Malaysia continues to demonstrate that it is a major player in Asia, one of 
the great manufacturing nations for electronics and a sophisticated participant 
in global markets across many sectors,” said Kraus. “APCO’s ability to leverage 
strategic communication capabilities across borders mirrors the kind of 
leverage Malaysia has achieved in its approach to business and trade, making 
this a natural location for our expansion.”

One of the first clients of APCO’s new office will be the Malaysian government, 
which is retaining APCO to assist in evaluating its capabilities to communicate 
through new media. APCO will also assist the Malaysian government’s new 
leadership by sharing recent developments in strategic communication undertaken 
by governments in Europe, North America and Africa. Separately, APCO will be 
providing support in Washington, D.C., to Malaysia’s ambassador to the United 
States.

“As Malaysia moves forward, the government wants to ensure that it is able to 
provide information to the public quickly and transparently, making use of all 
relevant new technologies,” said Kraus. “Our team in Kuala Lumpur will include 
seasoned professionals from many countries, including Malaysia, who are on the 
cutting edge of new media. They will work to assist in strengthening the 
government’s online and other strategic communication capabilities to speed the 
delivery of accurate information to the media and public.” 

Paul Stadlen, previously based in APCO’s London office, will serve as managing 
director of APCO in Malaysia. An award-winning specialist in media relations 
and international reputation management, Stadlen’s clients include business 
leaders at blue-chip multinationals from various sectors. Clients have also 
included government leaders in Europe, the Middle East, Africa and Asia. A 
former journalist, Stadlen previously worked for the BBC and has written for 
The Times of London and Prospect magazine.

“This is a time of opportunities for Malaysia,” said Stadlen. “APCO is 
delighted to share media expertise and strategic communication services with 
the Malaysian government and other clients in Malaysia. We are excited about 
Malaysia’s future and our ability to participate in it.” 

About APCO Worldwide
Founded in 1984, APCO Worldwide is an award-winning, independently owned global 
communication consultancy with offices in major cities throughout the Americas, 
Europe, the Middle East, Africa and Asia. Headquartered in Washington, D.C., 
APCO clients include corporations and governments; industry associations and 
nonprofit organizations; and seven of the top 10 companies on Fortune’s Global 
500. APCO offers services related to business and finance; media, public 
opinion and society; and government and public policy. The firm is a majority 
women-owned business. For more information, please visit www.apcoworldwide.com.

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Contacts:
Elizabeth Wolf
+1.202.778.1470 
[email protected]

Diana Chow
+852.2866.2313
[email protected]
                                          
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