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PAS : KE ARAH PEMERINTAHAN ISLAM YANG ADIL
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LA TIMES AGREES TO REMOVE IMAGE OF MUSLIM WOMEN FROM AD CAMPAIGN
Islamic advocacy group expresses appreciation for newspaper's decision
(LOS ANGELES, CA., 4/20/2000) - The Council on American-Islamic Relations
Southern California (CAIR-LA) today announced that the Los Angeles Times
will alter its new multi-million dollar ad campaign to remove an image of
Muslim women in Islamic attire juxtaposed with one of bikini-clad women on a
California beach. That announcement came following negotiations between
local and national CAIR officials and Times Senior Vice President and Chief
Marketing Officer James D. Helin.
According to the agreement, the bikini ad will be withdrawn immediately from
print outlets and from local television stations and will be replaced with
new ad material. It will also be withdrawn from billboards and other
outdoors advertisements as soon as physically possible.
(To view the ad, go to: http://www.cair-net.org/etc/la_times-ad.html)
The campaign, which has the slogan "Connecting Us to The Times," drew
protests from Muslims nationwide. CAIR-LA requested that the campaign be
dropped or altered to remove that image.
"We appreciate the Times willingness to address Muslim concerns," said CAIR
Executive Director Nihad Awad. Awad also thanked its Los Angeles
representatives for helping to bring this matter to a satisfactory
resolution.
In a letter to CAIR, James Helin wrote: "We wish to go forward with mutual
respect and continuing regard for each other."
There are an estimated six million Muslims in America and some 1.2 billion
worldwide. Islam is one of the fastest growing religions in North America.
CONTACT:
Hussam Ayloush, 714-776-1847
Ibrahim Hooper, 202-488-8787, 202-489-5108
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