They have Commercials on the radio in the Grand Theft Auto Series. :)
I don't mind in game ads as long as the following are met. The game cost to the customer is consideribly lower (companies make tons of dough with addies), they are in logical places, billboards, soda machines, magazines, ect. And have a reason to be there... you can actually use a Coca~Cola drink in the game, you can drive a Ford around. As far as pay to play? Valve would be smart not to do this unless they have an MMO version of a game... (willing to digest details to Valve) :)~ If you headshot the person calling after they have given their credit card details do you get to divert the pizza to your own house? I personally don't have any problem with a billboard on the side of road for example but things like airwaves in splinter cell is just going over the top.
How 'bout they make little billboards in the maps like downtown L.A. streets. This will make them even more realistic. Then make it so players can go up to them and order take out. You know like a Dominoes pizza billboard? Then you go up and use your mic, it connects you to the closes dominoes to your house and you order. Then 1/2 an hour later *ding-dong* and there's your pizza. Valve could get a percentage and the server op gets the tip? Cool haw!
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