All,
Journalists don't have short attention spans. They have
DEADLINES, with the
emphasis on DEAD. If it's not done at a certain time, it doesn't run.
Also, most are writing NEWS, which means the story has to be something
NEW. So, you need to talk to them while the story is NEW, at least to them.
And, yes, it is always a good idea to say, "I'm not really the best
person to talk about that. Let me put you through to (Kate, Andrew or Pierre).
If you follow those simple pinciples, we won't miss out on
press coverage.
Charlotte
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Date: Tue, 30 Sep 2014 10:10:50 +0000 (UTC)
From: Harry Wood <[email protected]>
To: Luca Manunta <[email protected]>,
"[email protected]" <[email protected]>
Subject: Re: [HOT] Interview on Mapping for Ebola for Serbian TV
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> > 1) is there any Serbian national who would like to answer some
> questions on his/her experience in mapping for Ebola?
Would this be in line with HOT guidelines? Does anybody need to
issue a "permission"?
> We discussed recently, what the protocols should be if a
journalist or news
organisation contacts us through [email protected] asking for a HOT
representative.
As they're asking you, I guess it's less important to get the right
person, but in
general it's obviously good to put forward people who are very involved and
can give a good interview. I think the best thing would be a Serbian
national who
is (at least a little bit) involved. (You actually don't have to
know all the ins and
outs of the Ebola activation, to be able to answer basic questions
from journalists
about OpenStreetMap)
Anyone Serbians available?
> > could any "manager" of HOT release an interview (I was thinking
> maybe through Skype or something) to this journalist?
> I am happy to do this yes. Or people like Kate and Mikel are
probably quite
reachable for an interview over Skype. And Andrew Buck is an
activation co-ordinator,
of course. As native English speakers these people would tend to
give good interviews.
> > Please let me know asap since I need to reply to the journalist
today or tomorrow.
> YES! My top tip for responding to journalists: Respond
Immediately! If they give you a
number to ring, ring it! Journalists are impatient and have short
attention spans. They
will have forgotten all about it tomorrow. I failed to follow my own
tip recently. Missed
out on a BBC radio appearance because I didn't respond to an email
until four hours later.
Harry Wood
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_______________________________________________
HOT mailing list <mailto:[email protected]>[email protected]
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Charlotte Wolter
927 18th Street Suite A
Santa Monica, California
90403
+1-310-597-4040
[email protected]
Skype: thetechlady
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