To M/s Tata Teleservices Limited, 2 A, Old Ishwar Nagar, Main Mathura Road, New Delhi 110065. <[email protected]> <[email protected]>
Copy to: The Advertising Standards Council of India Alan Collaco - Secretary General 219, Bombay Market, 78 Tardeo Road, Mumbai 400 034 <[email protected]> <[email protected]> Sub: Objectionable TV Ad on Tata DOCOMO Dear Sir / Madam, This refers to the TV ad promoting the Tata DOCOMO mobile network in which a female domestic help is shown as stealing a mobile phone at her employer's house and finally being caught in the act. (See: < http://www.youtube.com/watch?v=iCLuM6Y8bYM&feature=player_embedded#t=0s>.) We the undersigned hold that this piece of ad is extremely crass and in bad taste apart from casting aspersions on the integrity of the class of domestic workers, a superexploited lot without any customary - let alone legal - rights worth the name. It further reinforces the common prejudices against them in this regard through stereotyping. Hence we demand that the subject ad be immediately withdrawn and you issue a public apology for airing it. Yours sincerely, Jyoti Punwani Vrijendra Kamayani Bali Mahabal Manasi Pingle Danilel Mazgaonkar Chirag Suvarna Geeta Seshu Rohini Hensman Lena Ganesh Anivar Arvind Nilanjana Biswas Sukla Sen Dtd. Mumbai 07 09 11 -- -- You received this message because you are subscribed to the Google Groups "humanrights movement" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/humanrights-movement?hl=en.
