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Author Name: Steve Wilson
Contact Email Address: [EMAIL PROTECTED]
WebSite: http://www.ebizhosting.com
Category: Web Hosting, Internet, Computer, Business, Real Estate
Description: A consumer in the market to purchase a new home can quickly search 
available properties, 24 hours a day from the comfort of their own home. No 
longer do potential buyers have to contact a real estate agent to see local 
homes that meet the buyers situation. Today, with a simple online search, home 
buyers can easily find a real estate listings for houses that meet their needs.
Keywords: SEO, Search Engine Optimization, Directory Submission
Word Count: 868

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Article Content:

During the past ten years, the Internet has changed the way people buy houses 
and the way real estate agents and brokers do business. The Internet makes it 
easy for home buyers to quickly to sort lists of available properties in their 
local area and provide them with a combination of written information, photos 
and virtual tours. Large national real estate firms such as Realtor.com and 
ReMax operate web sites that furnish access to real estate listings across the 
country. 
 
A consumer in the market to purchase a new home can quickly search available 
properties, 24 hours a day from the comfort of their own home. No longer do 
potential buyers have to contact a real estate agent to see local homes that 
meet the buyers situation. Today, with a simple online search, home buyers can 
easily find a real estate listings for houses that meet their needs. In most 
situations home buyers can obtain specifics of the listing, view photographs of 
the home and in some case take a virtual tour online before they contact a real 
estate agent to arrange a viewing. . 
 
Based on a study conducted by the National Association of Realtors, in 2007 
nearly 84% of all home buyers utilized the Net while looking for real estate. 
This figure  has virtually doubled since 2001 and is up consideribly from the 
2% of all home buyers who used the Internet in 1995.  More important is the 
fact that almost 82% of these buyers used a real estate agent to complete their 
purchase.

These numbers show how necessary it is that real estate agents and brokers have 
be visible online. If future home buyer finds a property of interest on-line, 
it is important that they can quickly contact the listing agent through the 
same page or via the agents website. 
 
One of the biggest on-line real estate resources is Realtor.com, this internet 
site is operated by the National Association of Realtors. Realtor.com provides 
over two million real estate listings. One of the features Realtor.com offers 
is the ability to provide contact information and a link to the listing agents 
website. Realtor.com is an excellent example of how the internet can be used as 
a well-formatted marketing and product presentation tool.  

Online Marketing for Real Estate Agents
 
In todays market place it is necessary that every real estate agent or broker 
have a personal internet site that at the very minimum provides a future client 
with the agents contact information.  More sophisticated internet sites can 
often be easily set up to provide supplementary listing information and 
pictures of available properties.  Every web site should include phone numbers, 
office address and email address for the agent. Remember, the key to any 
successful real estate website is to make it easy for the home buyer to contact 
the real estate agent.

Other outstanding way to promote any real estate business is a blog.  Blog is 
short for "weblogs" and are one of most efficient online marketing tools. A 
blog allows you to discuss your local market or specific listings as well as 
providing a method to market yourself and share your thoughts on the real 
estate industry. 

Social Networking or Web 2.0 sites is the latest online marketing phenomenon to 
have emerged in many areas of business today. Online social networking is 
rapidly gaining popularity within the real estate industry.

So what is Social Networking? 

Online social networking is a internet based community that allows people with 
similar interests discuss, contact and interact with each other. Members of 
these social networks can send messages to other member, chat, post video, 
share files and post to blogs.  Some of the most popular social networking 
sites include Twitter, LinkedIn, MySpace, Real Estate Voices and Zolve 

Hosting your website

Regardless of the marketing methods plan to use, you must have a professional, 
informative website that connects the buyer and real estate agent together. It 
is important for a realtor to consider the following when selecting a web 
hosting company. 

What type of web site do you plan to develp? Are you planning a simple brochure 
site that just provides information, or one that offers listings and virtual 
tours or a blog.  If you are planning to offer customers virtual tours of your 
property listings you should select a web host who understands the technology 
behind "virtual tours" and offers web hosting plans that provide the features 
and bandwith that allows them to be included in the website.  

When considering any web hosting company, the first thing you should look at is 
where you want your online business to be in the future. Look at things like, 
how much traffic do you expect? How many sites do you plan to build? What type 
of server software will you be using? Do you require a dedicated IP address? 
Once you have established your needs you can begin looking at web hosting 
companies. 

Generally a sucessful real estate website will also provide potential buyers 
with more information on a property than is available through the national MLS 
listing. The realtor's web site should be comprehensive, personable, and 
provide clients with as many options as possible.
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Author Biography:


Steve Wilson is  a writer for <a 
href="http://www.ebizhosting.com";>eBizHosting.com</a>, A leading <a 
hhref="http://www.ebizhosting.com";>canadian business web hosting provider that 
specializes in providing web hosting solutions for personal and small business 
websites.

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