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Article Title: Do You Have an Online MLM Business?
Author: Kathy Hargis
Category: Network Marketing, Lead Generation, Viral Marketing
Word Count: 754
Keywords: online mlm business, network marketing online
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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If not, you're missing out on thousands of prospects.  What exactly is an 
online MLM business?  That means you have taken your MLM business online... 
onto the Internet.

You've probably heard the expression, "this ain't your daddy's MLM."  This is 
partly what that means... the marketing methods used in the early days of 
network marketing are just not effective for the majority of MLM'ers.

To achieve the maximum success with your MLM business, you should use modern 
marketing methods.  The most revolutionary marketing development in this decade 
is the Internet.  

If you're not utilizing the Internet in your business, then you're leaving 
money on the table.  Why?  Because marketing your MLM business online gives you 
access to thousands of prospects all over, not just people in your local 
geographic area.

Why limit yourself to people you meet in the grocery store checkout line or at 
your local Chamber of Commerce mixers?  Why not have access to the thousands of 
hungry prospects that are online searching for an MLM business?

So how exactly do you do online MLM marketing?  I recommend that you start with 
a blog.  And what's a blog?  The definition of a blog is a web log, sort of an 
online journal.

So you need to first choose your blogging platform, the software you will use 
to create your blog.  There are many platforms available; many are free or 
low-cost at most.  

If you're not familiar with blogging, then ask around for a recommendation. An 
easy-to-use and intuitive user-interface can save you hours of frustration.  
You don't want to spend your time reading the Help tutorials and struggling to 
implement something you'd like to do.  You want to spend your time blogging.

So what exactly do you blog about?  There are 2 strategies:  personal and 
business.  Some folks use their blog as an informal website and use it to sell 
their MLM business opportunity online.  Others recommend that you keep your 
blog personal... a safe, "no selling" zone.

I prefer the latter because if your blog is personal, then you can send anyone 
and everyone to visit your blog without having them feel like you're hounding 
them about your network marketing business.

Another benefit of keeping your blog personal is then it's a place where your 
downline can get to know you better.  Remember that just because you're doing 
online MLM marketing doesn't mean relationships no longer matter.

What do you blog about?  Blog about your personal interests and hobbies.  I 
like to dance so I posted links to some studies that show a correlation between 
social dancing and maintaining good mental health.  I also like to garden so 
I'm posting some pictures of my garden showing the changes through the seasons.

And all of your blog posts don't have to be "journals," or editorial reviews 
and comments authored by you.  I like Jack Canfield, one of the teachers from 
"The Secret" movie.  I have subscribed to Jack's newsletter and I post articles 
from him on my blog. 

You can also write a review about a movie you've recently seen or a book you've 
recently read.  Be creative.  You can think of your blog as like an online 
scrapbook of all the things you enjoy... including your family.  Oh, and be 
sure to post pictures of you and your family.

How do you drive traffic to your blog?  Include the url to your blog under your 
signature in every email that you write.  You can also email friends and family 
when you've posted something great, like new family photos, and invite them to 
check out your blog.  

And the next time you receive a great joke, editorial or YouTube video through 
email... instead of simply forwarding that email, post it on your blog.  And 
then forward an email with a link to that blog page.  Then you'll be sending 
traffic to your blog to read the joke.  And that traffic could continue for 
years as that email continues to get forwarded.

But how does blogging help my online MLM?  You can have a page on your blog 
that talks about your network marketing business.  This page should have an 
informative tone... "just FYI"... and no selling.  

This allows your visitors to self-select.  Interested prospects will contact 
you if they want to know more.  So be sure to have a Contact Me page on your 
blog.

Are you attracting network marketing leads? Learn how to get prospects to come 
to You: http://khargis.therenegadenetworkmarketer.com/am.html. Kathy Hargis is 
the author and she invites you to subscribe to her monthly newsletter: 
http://www.network-marketing-how-to.com/network-marketing-tip.html.
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