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Article Title: If You Sell Affiliate Programs, Do Not Advertise Them, Tell How 
To Make Money With Them
Author: Juhani Tontti
Category: Strategic Planning, Building Traffic, Affiliate Programs
Word Count: 497
Keywords: make money,how to make money on the internet,make money 
online,internet business,ways to make money
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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Affiliates, who want to make money online do not care about affiliate program 
features, they care about the fact, whether they can make money with that 
program. So they are looking for benefits, the end results. And how to reach 
them.

This is a strong message to the sellers. They have to approach new affiliates 
by telling about benefits, how they can make money online. And not only telling 
about them, but to persuade them to take action through multi step online 
marketing systems.

This system approach is very different from the typical sales pitch online, 
where the seller lists all the  online marketing jargon terms and the end 
result is, that the program cannot make the difference, to stand out from the 
crowd.

If your internet business strategy is to offer affiliates a directory type of a 
website content, your challenge is, how you can do it with a personal style. In 
the way, that your target group see your unique business plan. The answer is, 
that you must not sell affiliate programs, but benefits which only you can 
offer, if they take the challenge and start as your customers.

Your solution to this can be your expertize in some special area, like in SEO. 
You can tell, that with the SEO system, you can help them to make their 
businesses to succeed. This means that all your appearance online must tell 
this same story about benefits, which your customer can reach with your help 
and SEO.

As an evidence from your skills, you can use a list of testimonials on your 
website. Everybody of those persons will then tell the same basic story about 
your SEO skills, but with their own words. In this way your readers can get 
several opinions about your USP.

This approach, where you concentrate on the information sharing, and not 
selling, is the most powerful internet marketing strategy. It means an honest 
sharing, ethically right recommendations, mainly from your own marketing 
experience. Think, how different this approach is from the majority of online 
sales pitches, which promise riches overnight.

I also think, that it is important to keep your window narrow, so that you will 
concentrate on certain strategies only, or strategies, which are relative to 
each other and will form something bigger together, like: SEO, article writing 
and distribution, blogging and niche marketing. 

When you plan your online business plan, you can prepare a list of several 
benefits, which only you can offer. You must have a main promise, but also 
several side promises. These side promises must be relative to the main 
promise, parts from it. This is important, because there are always customers, 
who think, that the main promise is okay, but does not fill their special needs.

When they realize, that one of the side promises is exactly, what they are 
looking for, your strategy is working. However, these side promises must not 
mess the brand image and not to widen your strategy too much, but to be parts 
of the main promise.

Juhani Tontti, B.Sc., Marketing. If You Want To Make Money Online, Do Not 
Advertise Your Offer, But Give Useful Information About It For Free. That Is 
The Way How To Make Money On The Internet. Visit: http://www.way2miracle.com
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