Driving Word of Mouth Sales for Your Mobile Detailing Company Word of mouth sales in addition to referrals from current customers are two of the best ways to drive new business to your mobile car detail service. This article will cover the best ways to promote your business through word of mouth sales as well as keeping your pipeline full of referred clients.
We will start with the basics: Treat your customers like gold. When you are working for a customer keep in mind that you are working for the business of their entire network. The person you are working more then likely is in touch with at least 5 other people in the local area. Each person in their network can be another customer for you. Give your customers something to be happy about. Deliver excellent customer service that will leave them smiling and happy. The business of Auto Detailing is competitive. With many companies competing on price you can differentiate yourself by competing on customer service. People love to refer someone to a good business, especially when there is an incentive for them. Put together an enticing referral program that will get people talking about what you do. Offering a free detail when someone refers 3 people is a simple way to you're happy customers happy while driving new appointments. Participation in local activities such as fund raisers, charity events and local sports team is a great way to become known in your community. For fundraising or charity events consider donating a free detail for an average sized vehicle. You will receive exposure from the people attending the event in addition to the organizers themselves. If there is a particular charity that you feel your business can align with speak with them about hosting a Detail for Charity Day in which all profits for that day go to the Charity of your choice. This is an excellent way to drive conversations centered around your business and its involvement in the community. Finally, be diligent about collecting your customer contact information. The 80/20 rule states that 20 percent of your customers are going to produce 80 percent of your business. Find those 20 percent and offer them incentives for spreading the word about your business. If you are diligently collecting customer information you can use a program such as constantcontact.com to keep in touch with them. Regular emails can help you stay in touch about specials and new offers. Word of Mouth Sales are the bread and butter for the Mobile Detailer. Treat your customers like gold and help them spread the word about your company in a positive manner. Copyright © 2009 Peter Ferrigan WiperPro.com ------------------------------------------------------------------------------------------------------- Peter Ferrigan has written many articles for mobile detailers on how to find sales in uncommon areas. There was clearly a need for an add-on product that would boost profits and make money on bad weather days. The most untapped profit potential for mobile detailers - windshield wipers. Realizing a great need and lack of supply, Peter co-founded The Wiper Pro with another industry veteran. Wiper Pro established an exclusive relationship with a major windshield wiper supplier to provide wipers to the mobile car care industry. Wiper Pro now supplies top quality wiper blades to successful car care professionals nationwide. Additional marketing resources and additional information is available at http://www.wiperpro.com.
