Nashlah Boyayan offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: This Is How We Play Take It Or Take It Author: Nashlah Boyayan Category: Internet Marketing, Marketing Word Count: 457 Keywords: small business marketing training Author's Email Address: [email protected] Article Source: http://www.articlemarketer.com ------------------ ARTICLE START ------------------
You see, times have changed and the game is played differently, it's human nature to defy the unknown and stick with "what's certain" - but the fact of the matter is there's no ounce of certainty in today's fast and ever evolving world. Trying to stick with "what works" is the fastest route to the fast expanding, ever-growing kingdom of "Overwhelm-dom". It's time for you to understand the new rules of this new age. Internalize these rules and you're bound to succeed in this era of consumer engagement, I guarantee it. - First you must accept the fact that customers are now in charge. They have a voice around the globe and their opinion matters, in an instant they can make an impact. - People can find each other. All it takes is a cause and people will bundle together. Give them reason and they'll follow you, or give them reason and they'll rebel against you. - There no longer is such thing as the mass market. Please comprehend that what rules today is the mass of niches. - You're on the wrong track if you're "marketing" to your audience - nowadays we're conversing with them. Like stated in The Cluetrain Manifesto "Markets are conversations". - We're transitioning to an economy based on abundance, scarcity no longer leads the way. - You must allow customers to collaborate with you. Allowing them to create, distribute, and market your products will garner their support for life. - Protecting your "secret sauce" is no longer the key to success. Openness is. Some of these concepts are rather difficult to accept, after all, we are who we are today because we protected ourselves so well, because we led an economy of scarcity, because as businesses we dictated what the mass needed, because... well, because we were in control. Truth is however, that nowadays as a business, when you're engaging with your clients and allowing them to contribute and voice their desires you're not losing control, rather you're adapting to the new rules of this new era and gaining more traction, you're breaking the mold and transforming the status quo. It's time for you to grasp the concepts of this new age, don't fight it, embrace it and you'll realize the power of the crowd. Such power made possible by the advancement of technology and our keen ability to make ourselves heard. That takes me back to the beginning of this article... rather than trying to understand how the different tools work, and how you can apply it to your business, understand and implement the process of this new era into your business model, and everything will fall into place... even the tools. Let loose of the traditional mentality of "what works", it will be liberating and your success fulfilling beyond measure. Nashlah Boyayan is a marketing advisor with BuzzBooster. Specializing in social media marketing. Get a FREE e-book on online promotion at: http://www.training.buzzbooster.com ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
