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Article Title: Affiliate Marketing Strategy: Choosing The Right Traffic Tools
Author: Doug Champigny
Category: 
Word Count: 461
Keywords: affiliate marketing, affiliate marketing strategies, affiliate 
marketing tips, traffic generation
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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Affiliate marketing is one of the fastest ways to make money online, and the 
usual starting point for most work-at-home online businesses. Since the 
product, web site, sales copy and often even sample e-mails are already created 
by the merchant, affiliate marketing success simply involves sending enough 
targeted traffic through your affiliate link to the merchant's site.

There are paid options to drive targeted traffic, such as the Pay-Per-Click ads 
you see in the major search engines, ads on web sites and blogs, and solo ads 
and sponsor ads in e-zines in the niche. But most people starting out with any 
work-at-home business need to conserve what little investment capital they 
have, and as such should focus on the myriad of free methods of generating 
targeted traffic.

The first concern is to decide which traffic tools are right for each affiliate 
promotion you're doing. Look over the salespage and decide whether this product 
or service is short-lived, like a 7-day sale, or liable to be around a long 
time, like say a dog training guide. Is it a one-time sale, or can you earn 
recurring commissions as when promoting a monthly membership site or ongoing 
service? 

If it's short term, focus on the fast traffic generators like Twitter, your 
e-zine, your blog and social bookmarking sites like StumbleUpon or Digg. You 
want targeted traffic that hits almost instantly, and don't need to waste time 
using long-term traffic methods.

If it's going to be around a while, start by using those same short-term 
methods to get sales started quickly, then hop over and do some articles, a 
Squidoo lens and a Google Knol. That gets you the quick traffic from the 
former, and then keeps some residual targeted traffic going to the page from 
the latter. If the conversions are good, keep up the short-term til results 
start to taper off, all the while adding to your long-term efforts. If results 
aren't great, let your long-term efforts to date suffice and move on to the 
next product.

If you're promoting an affiliate marketing opportunity that pays residual 
commissions, pull out all stops. Do all of the above, plus record & submit some 
podcasts, videos and press releases, do either a recorded interview with the 
site owner or a live teleseminar, use the recording in giveaways, do a few 
e-zine swaps and maybe even create some viral e-books on the topic to help 
promote your affiliate links.

In short, there are a lot of ways to drive targeted traffic to your affiliate 
marketing links for free - just be sure to use the right tools to match the 
potential returns, start off slow and if you see your affiliate commissions 
mounting, turn on the afterburners and maximize your return before moving on to 
your next affiliate marketing opportunity.

Doug Champigny is a well-known Internet marketing mentor, speaker and 
super-affiliate. For more on affiliate marketing read his Captain Affiliate 
Blog at http://captain-affiliate.com. For info on 14 ways to drive free 
targeted traffic to your links, see http://www.TopTrafficTips.com
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