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Article Title: CPA Offers & Regular Affiliate Marketing - How Do They Differ?
Author: Paul Jarman
Category: Affiliate Programs, Lead Generation
Word Count: 514
Keywords: CPA marketing,cost per action,choosing CPA,CPA affiliates,lead 
generation,CPA leads,CPA offers, CPA
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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Affiliate marketing is a really popluar way to make money. But what about CPA 
Marketing - how does it differ and what opportunities are there?  There are 
fantastic chances to make money with CPA marketing and it's important to learn 
as much as you can about this model so you can put it into practice and start 
making money.  Some say it is easier than PPC marketing - others say that you 
must start in PPC to learn the basics.  I don't personally think it matters 
either way if you do your homework first!

CPA offers are a bit harder to understand than other regular affiliate offers.  
Each CPA offer is different, so you'll have to take the time to find out how 
you can best promote it, and be sure you clearly understand what the customer 
has to do in order for you to get paid.

Affiliate marketing is a bit simpler because the company provides you with a 
unique link which you use to drive potential customers to the offer. You then 
receive a commssion from any purchases that are made as a result of your link. 
While there are a few CPA offers that work this way by driving a sale, most are 
very different. With CPA offers, you are paid when people you have sent through 
your links take specific actions like entering an e-mail, a zip code, or 
signing up for a trial.

When you get ready to promote an offer, you will receive a code that is like an 
affiliate code in many ways.  This code is used to tell the company that it was 
you who was responsible for getting the customer to take that 'action'. One of 
the appealing things about CPA offers is that converting a click on a link to 
cash in your pocket can be easier than it is with affiliate marketing. When a 
potential customer is dealing with a company they've never heard of, they are 
much more likely to provide some information for a free sample than they are to 
spend $50 on a product.  

As an regular affiliate marketer, you receive nothing if the customer does not 
make that purchase. As a CPA marketer, you'll be paid as long as the customer 
performs the required action.  So, as I said before, this can be as simple a 
thing as providing an e-mail address or a zip code. The company making the 
offer hopes that the information they receive can be turned into a sale longer 
term, but you will be paid whether or not it is. So, you'll be realising why 
CPA can be easier...many more people are willing to provide a small piece of 
information than they are to spend their hard-earned cash

There are many similarites between affiliate marketing and CPA marketing, but 
the differences are very significant.  Most importantly, you get paid for CPA 
offers even if the company never makes a sale. Once the customer has provided 
the required information or accepted the free trial, your job is done and you 
earn!

Paul Jarman is the creator of Advice-Giver.com, a website giving clear and 
honest reviews on products and services.

For more articles and a free e-course on CPA Marketing visit 
http://www.Advice-Giver.com/CPA

Find articles & info on many other subjects at http://www.Advice-Giver.com.
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