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Article Title: Google's Next Target: Unified Communications
Author: Jason  Oh
Category: Computers
Word Count: 399
Keywords: Google's target
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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So, Google's next target is unified communications which should come as no 
surprise to its competitors or customers. With the kind of resources and name 
recognition Google has in the computer industry it should really be no stretch 
to think they would get into what has up to this point been the purview of such 
companies as Microsoft and Cisco. And, those companies are talking it 
seriously. Since Google launched Google Wave and Google Voice, companies 
already involved in unified communications have taken notice and are 
positioning themselves for a possible battle.

While most companies that deal in the genre are more commercially based, 
Google's next target is aimed more towards the personal user. But business will 
get their share of Google's new products too, as the company believes that 
business is as interested in the social networking craze as a means of 
marketing and is fertile territory for Google. The competition is recognizing 
this fact and certainly is a bit flustered about it. Google can pretty much do 
what they want in the area of unified communications because it is still a 
pretty limited market with not a lot of competition. 

This new business segment means Google's next target market will change 
drastically in the next few years. Google Wave and Google Voice are going to 
give consumers a new opportunity to get all they have ever wanted in unified 
communications capability, most likely at a cheaper rate. That is not making 
the current providers very happy but it is certainly making potential customers 
optimistic. This threat to current unified communications providers means good 
news for companies and individuals who have been waiting to combine their 
communications resources into a unified communications network and with a name 
like Google, there will be a lot of interest.

As stated before, Google's next target sector of unified communication really 
shouldn't surprise anyone. It has been a long time since Google revolutionized 
the search engine business and internet marketing and like all companies who 
reach a certain point of maturity in their business cycles, change is not just 
a word, it is a necessity. Google is hedging all their bets and making sure 
that they stay not just a viable business but a household name for many 
generations to come. Google has become as ubiquitous to computing as Kleenex 
has to paper tissue and its intent is to remain so for a while.

Jason Oh has an interest in computers and technology. His blog 
http://refurbishedcomputerexplained.com provides detailed information on 
refurbished desktop computers. The website also offers useful tips of what to 
look for before purchasing refurbished desktop computers.
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