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Article Title: Do Web Designers Do SEO?
Author: Johnathon F Black
Category: Search Engine Optimization, Web Design
Word Count: 484
Keywords: SEO, web design, search engine optimization, search engine 
optimisation
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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As the internet has become increasingly sophisticated, the various professional 
fields in the internet marketplace have become more and more specialized. In 
each area there have been massive leaps in complexity, usability, design and 
technology.

Even just a few years back, there were relatively few separate specialties for 
people who work within the arena of the internet. These days there is a vast 
multitude of ways in which people can specialize online. These professionals 
include:
Web designers, information architects, Google Adwords campaign managers, 
various types of program and software developers and last but not least, search 
engine optimization.

In my experience, most web designers these days don't even know how to include 
search engine optimization in the sites that they design and build. There is 
ample proof of this; it is visible easily every day by just taking a look at 
what is out there. Websites that have either no or empty Meta tags no headline 
tags and in some cases no title tags! What is frustrating about this is that 
all of these are extremely easy to include.

So where does that leave the buyer? It leaves them with a website that will no 
doubt look fantastic; however the chances are that few will ever see it. Let 
alone become customers of whatever service or product the site is offering. 
This seems to be particularly true in the case of websites that contain a lot 
of flash, it looks great, but it is heavy in the browser and as it is purely 
images, the search engines cannot read it, even if there are words as the words 
themselves are rendered as images not text.

Therefore, when shopping for a website designer, be aware that though most will 
have the words 'SEO' or 'Search Engine Optimization' somewhere within their 
marketing or sales material. Take the precaution of checking that they actually 
know what that means, many don't. The way to check it out is to look at sites 
they have already completed - particularly their own. Check to see if it has 
Meta tags such as the keyword and description meta tag, check to see if their 
title tags actually have something useful in them not just 'welcome to company 
XYZ website'.

These things are very easy to check. The title tag is easily visible to you as 
you open the site in your browser, you will see it on the very top of your 
screen. To check the other parts you will need to look at the source code, you 
can do this in Firefox by clicking on 'View' then on 'Page Source'. This will 
show you all the code of the site, the meta tags should be near the top just 
after the the title tags. 

Lastly, check to see if the site has headline tags. Between them should be the 
main title of the page, including the keywords that you want people to find 
your site with.

DO you want help from an SEO services expert? If you want a website that will 
be found by your customers, or you need to transform your existing site into a 
search engine friendly site, visit the search engine optimisation experts at 
http://www.LinxHurricane.com today.
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