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Article Title: Social Bookmarking. What Is It? And Why Should You Use It?
Author: Steve Evans
Category: Free Tools and Resources, Internet, Business
Word Count: 414
Keywords: social bookmarking, social media strategy, digg, delicious
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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Social bookmarking can be used as part of an effective social media strategy.
All it does, is simply allow you to save your bookmarks online, tag them with
relevant keywords and share them with others (hence the "social" part).
My favourites are hardly unique:
Delicious
and
Digg, a social bookmarking site designed specifically for news items. Users can
vote on different links ("digging") and the most "dugg" stories will appear on
the site's home page.
Delicious and Digg are just 2 of hundreds of social bookmarking sites including
Technorati, Reddit, Stumbleupon and Ma.gnolia to name but a few. We'd recommend
playing around with different sites as each has a different slant.
Why should you use social bookmarking?
1. It allows you to view your favourite sites from anywhere in the world, as
your bookmarks are on a website and not stored on your computer's hardware
2. They are fantastic for search engine optimisation. Google's search algorithm
takes into account what websites your site is listed on and how popular those
sites are. As websites like Digg and Delicious are very popular, having your
business site bookmarked on these sites should improve your Google ranking
3. They are excellent for promotion. Add your facebook page, twitter page,
Blog, MySpace page and any other online presence you have to these site as they
have millions of users and are an easy and free method to increase your online
exposure
4. To improve internal business communication. As bookmarks are saved online it
allows potentially hundreds of employees within a business to view them
simultaneously saving time, money and encouraging interaction
Although social bookmarking is a useful tool it is important to remember it
should be used as part of a rounded social media strategy.
Think about embracing twitter, Linkedin and facebook to spread your brand
online as well as using Google Adwords pay per click advertising platform.
It may also be beneficial to set up Google alerts for keywords related to your
business activity. Google
Alerts are email updates of the latest relevant Google results based on your
choice of query or topic. This allows you to see when your brand is mentioned
online and keep up to date with industry developments.
It may be beneficial to set up a social media policy to ensure that all your
staff knows how they should use social media sites for business use and to
ensure there are guidelines for those who write about your company online.
Social media can be used extremely effectively although having a developed
social media strategy is key.
Net Natives are the UK flat fee recruitment specialists and also have fun with
employer branding and social media strategy for some very clever clients
For More Information
Visit Us at http://www.netnatives.co.uk
Call us on 01273 734 640
or email us at [email protected]
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